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Burgundy Party Decorations

Fail

Demand is soft, at -32.8% this quarter, so Burgundy Party Decorations is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$109K/yr365K searches / yr
90-day growth
-32.8%search demand this quarter
Competition
26%top-5 click share · 57 brands · 65 sellers

Flapen Score

Burgundy Party Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Burgundy Party Decorations is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burgundy Party Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Burgundy Party Decorations 365K times last year and spent an estimated $109K. The top 5 brands take 35% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months
365K
Growth, 90 days vs prior 90
-32.8%
Conversion, latest week
2.3%
Market size, estimated
$109Ka year
Peak month
January2.4× the quietest month
Top search term
burgundy birthday decorations97K searches a year

02 · Price

A sale here is worth $13.01.

Listings sell for $13.01 on average, from $4.51 to $25.06. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $13.01 that is $1K to $3K a year per listing.

Average price
$13.01under the $15 to $100 sweet spot
Price range
$4.51–$25.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #1,208 within Balloons. It carries 1,109 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#1,208in Balloons
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,109per listing
Listings tracked
70

04 · Newcomers

3 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
3Amazon's first-year sales bar
Average brand age
29 months

Products

Top Burgundy Party Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

57 falling

Sellers

65

Top-5 brand share

35%

Top 20: 76%

Top-5 click share

26%

Top 20: 65%

Open market

60%

  • Brand 19%
  • Brand 28%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Burgundy Party Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.4×

Search terms

Top Burgundy Party Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burgundy birthday decorations97K/yr
  • burgundy party decorations51K/yr
  • maroon party decorations26K/yr
  • burgundy party decor21K/yr
  • burgundy decorations for party22K/yr
  • maroon birthday decorations23K/yr
  • burgundy decorations15K/yr
  • maroon streamers10K/yr
  • maroon decorations11K/yr
  • dark red birthday decorations14K/yr

Reviews and returns

What reviews say buyers love and hate about Burgundy Party Decorations

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Color”
28%of negative reviews mention “Color”
4.4%of orders come back
“Colors are Off”
A buyer, on “Color”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Burgundy Party Decorations questions

Answered from the same tracked data.