Is burgundy candles profitable to sell on Amazon United States?

The niche generates $125K/yr across 26 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.0%. Flapen's verdict: Skip it (40/100).

How competitive is the burgundy candles niche?

16 brands and 21 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in burgundy candles?

Top complaints mined from reviews: Color, Size-Overall, Value For Money. The return rate is 8.4% — above our launch gate.

When does demand for burgundy candles peak?

Demand peaks in Nov–Dec; the busiest month runs 7.3× the quietest.

What does it cost to enter the burgundy candles niche?

Listings span $8.92–$37.75; the average listing price is $19.21 (sweet spot $15–$100). The average incumbent carries 2,163 reviews — the moat a new listing must climb.

burgundy candles

Skip it

Soft demand (-27.0% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$19.21

avg listing price — sweet spot $15–$100

Price range

Great$8.92–$37.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,162.77

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay$125K

$125K/yr · 221K searches

Returns

Bad8.4%

return rate — above 5% kills the launch gate

Growth

Bad-27.0%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon United States niche tracking, burgundy candles is a $125K/yr Amazon United States market (221K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

burgundy candles market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $192K–$240K; units × avg price
Conversion rate: 2.9%
Avg BSR: #159
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 8.0%
Avg brand age: 45 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

28%

Howemon20%
Hyoola14%
Glowsphere13%
pickood10%
CANDWAX8%
Leor & Lair7%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -27.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 7.3×

Open Trend

Top burgundy candles search terms

burgundy candles57K/yr -15.6%2.2% conv.
burgundy taper candles33K/yr -14.8%4.0% conv.
burgundy candlesticks33K/yr -43.7%3.1% conv.
burgundy candle12K/yr +15.8%0.7% conv.
burgundy pillar candles12K/yr -21.3%1.0% conv.
maroon candles8K/yr -5.7%2.0% conv.
burgundy candle sticks13K/yr -45.2%3.1% conv.
dark red candles8K/yr -38.0%1.9% conv.
maroon candlesticks7K/yr -55.6%4.8% conv.
maroon taper candles5K/yr -42.4%4.0% conv.

All search terms

Top burgundy candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Howemon 14 Pack Dark Red Taper Candles 12 Inch Tall 3/4 Inch Thick Burn 10 Hours (Burgundy)

Howemon$19.074.6★2,400 rev

8 Pack 10 Inch Burgundy Smooth Taper Candle Set 7/8 Inch Unscented Driples Candlesticks for Home Decoration 6-7 Hours Burn

Glowsphere$12.154.4★57 rev

Hyoola Tall Taper Candles - 10 Inch Burgundy Unscented Dripless Taper Candles - 8 Hour Burn Time - 4 Pack

Hyoola$9.824.5★620 rev

Pickood New Burning Formula Unscented Dripless 10-Inch Taper Candles Set of 12 - Burgundy for Wedding Dinner - Smokeless Long Burning - Hand Poured Colored Tall Candlesticks - Burdeos

pickood$21.324.0★344 rev

Leor & Lair Red Taper Candles 4 Pack 10 Dark Red Candlesticks

Leor & Lair$8.924.4★503 rev

Newest

by launch date

20-Pack Burgundy Taper Candles Unscented 10 Inch Tall Dinner Table Candles for Wedding Centerpieces Bulk Candlesticks Smokeless Dripless Dark Red Decorative Candles for Christmas Home Decor

Benjaer$24.2434 rev

6mo ago

Leor & Lair Dark Red Taper Candles 12 Pack 10 Unscented Burgundy Candles

Leor & Lair$16.48168 rev

9mo ago

Leor & Lair Red Taper Candles 4 Pack 10 Dark Red Candlesticks

Leor & Lair$8.92503 rev

11mo ago

Dripless 3x4 3x6 3x8 Inch Red Burgundy Pillar Candles 3 Packs Unscented Long Lasting Large Solid Colored Different Sizes Cylinder Column Candles for Home Table Decor Power Outage Emergency

Yusevot$22.7675 rev

1y ago

8 Pack 10 Inch Burgundy Smooth Taper Candle Set 7/8 Inch Unscented Driples Candlesticks for Home Decoration 6-7 Hours Burn

Glowsphere$12.1557 rev

1y ago

What buyers say about burgundy candles

What buyers praise and complain about, mined from review topics.

What buyers love

Color33%

“Perfect color”

Brightness/Shine/Glow28%

“Beautiful candles”

Quality-Overall10%

“Decent quality candle”

Alarm/Timer Accuracy3%

“The timer versatility is ok”

Leak-Proof2%

“Doesnt drip”

Fire Resistance2%

“They burn nice”

Value For Money2%

“Good for the price”

Advertised Vs Actual Product2%

“Exactly what I was looking for”

Remote Control1%

“And the remote very handy - real like”

Size-Overall1%

“love the 3 sizes”

What buyers complain about

Color26%

“Red mess”

Size-Overall11%

“Candles dont fit”

Value For Money7%

“These candles are expensive”

Advertised Vs Actual Product7%

“Im actually upset that they are advertised as dripless because they dripped all over my tables”

Strength5%

“Fragile”

Quality-Overall5%

“Not well made”

Smell5%

“And they smell”

Maintenance And Repair5%

“no time to fixs”

Flammable3%

“completely burned out within 2 hours”

Brightness/Shine/Glow3%

“light doesn't flicker like a flame it just flashes”

Top return reasons

Color47%

Size-Overall21%

Value For Money8%

Advertised Vs Actual Product4%

Display Colors4%

Product Condition3%

Defective Material/Parts2%

Thin2%

Quality-Overall2%

Smell1%

Common questions

Is burgundy candles profitable to sell on Amazon United States?: The niche generates $125K/yr across 26 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.0%. Flapen's verdict: Skip it (40/100).
How competitive is the burgundy candles niche?: 16 brands and 21 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in burgundy candles?: Top complaints mined from reviews: Color, Size-Overall, Value For Money. The return rate is 8.4% — above our launch gate.
When does demand for burgundy candles peak?: Demand peaks in Nov–Dec; the busiest month runs 7.3× the quietest.
What does it cost to enter the burgundy candles niche?: Listings span $8.92–$37.75; the average listing price is $19.21 (sweet spot $15–$100). The average incumbent carries 2,163 reviews — the moat a new listing must climb.