Burgundy Candles

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months

221K

Growth, 90 days vs prior 90

-27.0%

Conversion, latest week

2.9%

Market size, estimated

$125Ka year

Peak month

November7.3× the quietest month

Top search term

burgundy candles57K searches a year

Listings sell for $19.21 on average, from $8.92 to $37.75. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $19.21 that is $5K to $10K a year per listing.

Average price

$19.21inside the $15 to $100 sweet spot

Price range

$8.92–$37.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

8.4%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #159 within Candles. It carries 2,163 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

8.0%

Average rank

#159in Candles

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

2,163per listing

Listings tracked

26

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months