Is burgundy bathroom rugs profitable to sell on Amazon United States?

The niche generates $100K/yr across 47 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is +15.0%. Flapen's verdict: Worth a look (53/100).

How competitive is the burgundy bathroom rugs niche?

25 brands and 29 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in burgundy bathroom rugs?

Top complaints mined from reviews: Size-Overall, Grip, Thickness. The return rate is 3.4%.

When does demand for burgundy bathroom rugs peak?

Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the burgundy bathroom rugs niche?

Listings span $8.52–$39.57; the average listing price is $24.33 (sweet spot $15–$100). The average incumbent carries 13,181 reviews — the moat a new listing must climb.

burgundy bathroom rugs

Worth a look

Shows a sweet-spot price point ($24.33 avg), but a deep review moat (13,181 avg reviews) keeps it on the watch list.

Avg price

Incredible$24.33

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Price range

Great$8.52–$39.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Growth

Okay+15.0%

90-day search growth — must beat 0% to launch

Market size

Bad$100K

$100K/yr · 246K searches

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Review moat

Bad13,180.98

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, burgundy bathroom rugs is a $100K/yr Amazon United States market (246K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

burgundy bathroom rugs market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $97K–$122K; units × avg price
Conversion rate: 1.7%
Avg BSR: #156
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 15.7%
Avg brand age: 42 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

Top-5 brand share

62%

Top 20: 95%

Top-5 click share

34%

Top 20: 69%

Open market

33%

HOMEIDEAS27%
GORILLA GRIP12%
OLANLY9%
Arotive9%
RUN HELIX5%
RESARE4%

Demand & seasonality

Weekly Amazon search volume, last 106 weeks — +15.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top burgundy bathroom rugs search terms

burgundy bathroom rugs93K/yr +5.3%1.2% conv.
burgundy bath mat36K/yr +63.2%1.5% conv.
maroon bathroom rugs22K/yr -2.8%1.2% conv.
maroon bath mat11K/yr +116.3%1.1% conv.
burgundy bathroom rug14K/yr +18.6%1.0% conv.
burgundy bathroom rug set22K/yr -36.7%1.3% conv.
burgundy bath rug11K/yr +9.8%0.9% conv.
dark red bathroom rugs10K/yr +26.9%0.9% conv.
bathroom rugs burgundy9K/yr -1.1%1.4% conv.
burgundy bath mats6K/yr +24.4%1.3% conv.

All search terms

Top burgundy bathroom rugs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HOMEIDEAS Bathroom Rugs Sets 2 Piece Super Soft and Absorbent Non Slip Microfiber Machine Washable Bath Mat Set (20 x 32 + 16 x 24 Burgundy Red)

HOMEIDEAS$26.734.3★2,956 rev

HOMEIDEAS Burgundy Red Bathroom Rugs Sets 2 Piece Soft Bathroom Mats and Absorbent Microfiber Machine Washable Bath Mats for Shower Room Bathtub Kitchen (20 x 32 + 16 x 24)

HOMEIDEAS$26.234.3★172 rev

Arotive Bathroom Rugs Mat 24x16 Soft Absorbent Chenille Shaggy Bath Mat

Arotive$17.504.5★10,862 rev

RESARE Waffle Bath Mat for Bathroom Non Slip Bathroom Rugs 17x24 Dark Red

RESARE$15.674.3★943 rev

OLANLY Bathroom Rugs 30x20 Extra Soft Absorbent Chenille Bath Rugs

OLANLY$26.834.4★50,860 rev

Newest

by launch date

GORILLA GRIP Bathroom Rug Sets 3 Piece Bath Mat Set and Oval Toilet Base with Rubber Backing Plush Absorbent Shaggy Chenille Washable Mats Includes 24x19.5 24x17 and 30x20 Inch Rugs Burgundy

GORILLA GRIP$30.59112 rev

2mo ago

ATRUG Bathroom Rugs 24x17 Burgundy Extra Soft Absorbent Bath Mat Rubber Backing Quick Dry Machine Washable Microfiber Bath Rugs for Bathroom Floor Shower Bedroom Tub

ATRUG$8.52198 rev

5mo ago

RESARE Waffle Bath Mat for Bathroom Non Slip Bathroom Rugs 17x24 Dark Red

RESARE$15.67943 rev

5mo ago

AMOAMI Upgraded Waffle Bath Mat Super Absorbent Non Slip Bath Mats for Bathroom Floor Washable Bathroom Rugs with Tassels Rubber Backed Bathroom Mats Ultra Soft 17 x 24 Burgundy

AMOAMI$17.435,506 rev

5mo ago

HOMEIDEAS Burgundy Red Bathroom Rugs Sets 2 Piece Soft Bathroom Mats and Absorbent Microfiber Machine Washable Bath Mats for Shower Room Bathtub Kitchen (20 x 32 + 16 x 24)

HOMEIDEAS$26.23172 rev

8mo ago

What buyers say about burgundy bathroom rugs

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel12%

“It was soft as described”

Quality-Overall11%

“Good Quality”

Absorbency10%

“Good absorption”

Advertised Vs Actual Product9%

“As described”

Grip7%

“Good grip”

Value For Money7%

“Money well spent”

Color6%

“Beautiful color”

Comfort-Overall6%

“It's comfortable”

Size-Overall5%

“Perfect fit”

Thickness2%

“This mat has a nice thickness to it”

What buyers complain about

Size-Overall30%

“The mat is very small”

Grip14%

“Doesnt grip at all”

Thickness7%

“this mat isn't thick as advertised, at all”

Quality-Overall6%

“Bad quality”

Value For Money4%

“Its not a great deal”

Advertised Vs Actual Product4%

“Picture is misleading”

Color2%

“Color isn't right”

Absorbency2%

“not even that absorbent”

Durability2%

“Falls apart easily”

Moist/Dry2%

“Drys easily”

Top return reasons

Size-Overall49%

Color21%

Advertised Vs Actual Product6%

Quality-Overall5%

Material Quality3%

Thickness3%

Grip2%

Thin2%

Display Colors1%

Value For Money1%

Common questions

Is burgundy bathroom rugs profitable to sell on Amazon United States?: The niche generates $100K/yr across 47 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is +15.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the burgundy bathroom rugs niche?: 25 brands and 29 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in burgundy bathroom rugs?: Top complaints mined from reviews: Size-Overall, Grip, Thickness. The return rate is 3.4%.
When does demand for burgundy bathroom rugs peak?: Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the burgundy bathroom rugs niche?: Listings span $8.52–$39.57; the average listing price is $24.33 (sweet spot $15–$100). The average incumbent carries 13,181 reviews — the moat a new listing must climb.

burgundy bathroom rugs

burgundy bathroom rugs market data

Competition & brand share

Demand & seasonality

Top burgundy bathroom rugs search terms

Top burgundy bathroom rugs products on Amazon

Top sellers

Newest

Trending

What buyers say about burgundy bathroom rugs

What buyers love

What buyers complain about

Top return reasons

Common questions

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