Burgundy Bath Towels

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $169K a year.

Searches, last 12 months

194K

Growth, 90 days vs prior 90

+0.3%

Conversion, latest week

3.1%

Market size, estimated

$169Ka year

Peak month

December1.8× the quietest month

Top search term

burgundy bath towels33K searches a year

Listings sell for $28.08 on average, from $9.00 to $78.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $28.08 that is $3K to $7K a year per listing.

Average price

$28.08inside the $15 to $100 sweet spot

Price range

$9.00–$78.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

2.6%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #138 within Towels. It carries 13,815 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

97%

Out of stock, average day

6.8%

Average rank

#138in Towels

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

13,815per listing

Listings tracked

63

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months