Is burgundy bath towels profitable to sell on Amazon United States?

The niche generates $169K/yr across 63 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Worth a look (59/100).

How competitive is the burgundy bath towels niche?

33 brands and 36 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in burgundy bath towels?

Top complaints mined from reviews: Quality-Overall, Thickness, Color. The return rate is 2.6%.

When does demand for burgundy bath towels peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the burgundy bath towels niche?

Listings span $9.00–$78.21; the average listing price is $28.08 (sweet spot $15–$100). The average incumbent carries 13,815 reviews — the moat a new listing must climb.

burgundy bath towels

Worth a look

Shows a sweet-spot price point ($28.08 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$28.08

avg listing price — sweet spot $15–$100

Brand share

Great43%

top-5 brand share — no brand owns this niche

Competition

Great25%

top-5 click share — an open shelf

Price range

Great$9.00–$78.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.6%

return rate — above 5% kills the launch gate

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay$169K

$169K/yr · 194K searches

Growth

Okay+0.3%

90-day search growth — must beat 0% to launch

Review moat

Bad13,815.1

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, burgundy bath towels is a $169K/yr Amazon United States market (194K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Dec. Verdict: Worth a look — 59/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

burgundy bath towels market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $168K–$225K; units × avg price
Conversion rate: 3.1%
Avg BSR: #138
Page quality: 0%
Prime: 97%
Sponsored: 81%
Out of stock: 6.8%
Avg brand age: 42 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

33 rising

Sellers

Top-5 brand share

43%

Top 20: 90%

Top-5 click share

25%

Top 20: 65%

Open market

50%

American Soft Linen13%
Utopia Towels8%
Tens Towels8%
GLAMBURG7%
BOUTIQUO7%
COTTON CRAFT7%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +0.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top burgundy bath towels search terms

burgundy bath towels33K/yr -1.5%2.2% conv.
burgundy towels29K/yr +2.9%2.3% conv.
burgundy hand towels28K/yr -11.5%2.4% conv.
burgundy towels for bathroom12K/yr +59.4%2.8% conv.
burgundy hand towels for bathroom20K/yr -7.5%2.5% conv.
maroon towels9K/yr +22.4%2.3% conv.
burgundy towel set10K/yr +13.5%2.4% conv.
maroon bath towels9K/yr -12.5%3.5% conv.
burgundy bathroom towels6K/yr +22.3%1.8% conv.
burgundy towels bathroom sets14K/yr -51.3%2.6% conv.

All search terms

Top burgundy bath towels products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

American Soft Linen 100% Cotton Luxury Turkish Towels 6 Piece Towel Set

American Soft Linen$38.444.4★78,267 rev

COTTON CRAFT Ultra Soft 6 Piece Towel Set - 2 Large Bath Towels 2 Hand Towels 2 Washcloths - Absorbent 580 GSM Quick Dry Everyday Luxury Hotel Bathroom Spa Gym Shower Pool - 100% Cotton - Burgundy

COTTON CRAFT$27.684.5★6,822 rev

Tens Towels Pack of 8 Towels Set 2 Extra Large Bath 2 Hand 4 Washcloths 100% Cotton Lighter Weight Quicker to Dry Super Absorbent Perfect for Bathroom Burgundy

Tens Towels$33.624.4★5,150 rev

GLAMBURG 100% Cotton Ultra Soft 6 Pack Towel Set Contains 2 Bath Towels 28x55 Inches 2 Hand Towels 16x24 Inches & 2 Wash Coths 12x12 Inches Compact Absorbent Lightweight & Quickdry - Burgundy

GLAMBURG$18.454.1★9,584 rev

GLAMBURG 100% Cotton 2 Pack Oversized Bath Towel Set 28x55 Inches Ultra Soft Highly Absorbant Compact Quickdry & Lightweight Large Bath Towels Ideal for Gym Travel Camp Pool - Burgundy

GLAMBURG$14.214.1★9,584 rev

Newest

by launch date

Novo Home Bath Towels Set of 4 100% Ring Spun Cotton Burgundy Extra Large Towels for Bathroom Spa Use (55x28 in) 550 GSM Super Soft and Quick Dry Large Bath Sheets for Adults

Novo Home$30.9936 rev

5mo ago

HomeBurg Luxe 2-Piece Bath Towel Set Large Soft Cotton Towels Absorbent Durable & Skin-Friendly Machine Washable 27 x 54 in (Velvet Wine)

HomeBurg$15.81135 rev

7mo ago

SKL Home CloudSoft 100% Cotton Luxury 6-Piece Towel Set 600 GSM Ultra Plush & Absorbent - 2 Bath Towels 2 Hand Towels 2 Washcloths Bordeaux

SKL Home$75.92213 rev

11mo ago

COZYART Burgundy 6 Pcs Bath Towel Set 100% Zero Twist Turkish Cotton 650GSM

COZYART$38.07850 rev

1y ago

Tens Towels Pack of 8 Towels Set 2 Extra Large Bath 2 Hand 4 Washcloths 100% Cotton Lighter Weight Quicker to Dry Super Absorbent Perfect for Bathroom Burgundy

Tens Towels$33.625,150 rev

2y ago

What buyers say about burgundy bath towels

What buyers praise and complain about, mined from review topics.

What buyers love

Color15%

“The color is vibrant”

Soft Feel15%

“Soft towels”

Quality-Overall14%

“No complaints”

Value For Money9%

“Low Price”

Absorbency7%

“Very absorbent”

Thickness6%

“towels are thick”

Size-Overall4%

“are on the small size which is OK”

Washability3%

“washes well”

Material Quality2%

“Beautiful color and soft material”

Durability2%

“durable”

What buyers complain about

Quality-Overall16%

“Average quality”

Thickness12%

“Not as Thick as Expected Given Reviews”

Color10%

“very dark”

Pilling/Linting6%

“after a couple of washes it started leaving lint everywhere”

Washability6%

“may be better after more washes I hope”

Absorbency5%

“Could be more absorbent”

Size-Overall3%

“small”

Value For Money2%

“Cheap”

Material Quality2%

“The materials are so cheap”

Stain Resistance2%

“Stained my pants”

Top return reasons

Color42%

Thin11%

Quality-Overall8%

Size-Overall6%

Display Colors6%

Advertised Vs Actual Product5%

Material Quality4%

Thickness3%

Absorbency3%