Bunny Pillow

Shoppers searched for this 503K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -96.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months

503K

Growth, 90 days vs prior 90

-96.9%

Conversion, latest week

1.2%

Market size, estimated

$99Ka year

Peak month

March12.0× the quietest month

Top search term

bunny pillow52K searches a year

Listings sell for $16.60 on average, from $4.90 to $37.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $16.60 that is $0 to $2K a year per listing.

Average price

$16.60inside the $15 to $100 sweet spot

Price range

$4.90–$37.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.7%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #4,065 within Decorative Pillows, Inserts & Covers. It carries 222 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

98%

Out of stock, average day

12.7%

Average rank

#4,065in Decorative Pillows, Inserts & Covers

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

222per listing

Listings tracked

54

21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

1Amazon's first-year sales bar

Average brand age

26 months