Is bunny cake pan profitable to sell on Amazon United States?

The niche generates $22K/yr across 7 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -97.0%. Flapen's verdict: Skip it (26/100).

How competitive is the bunny cake pan niche?

6 brands and 17 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bunny cake pan?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Value For Money. The return rate is 3.2%.

When does demand for bunny cake pan peak?

Demand peaks in Mar–Apr; the busiest month runs 66.9× the quietest.

What does it cost to enter the bunny cake pan niche?

Listings span $8.92–$31.80; the average listing price is $18.55 (sweet spot $15–$100). The average incumbent carries 143 reviews — the moat a new listing must climb.

bunny cake pan

Skip it

Soft demand (-97.0% this quarter) — this niche doesn't clear our bar today.

Review moat

Great142.71

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$18.55

avg listing price — sweet spot $15–$100

Price range

Good$8.92–$31.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Competition

Bad92%

top-5 click share — a locked-up shelf

Market size

Bad$22K

$22K/yr · 69K searches

Growth

Bad-97.0%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, bunny cake pan is a $22K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 26/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

bunny cake pan market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $37K–$46K; units × avg price
Conversion rate: 1.7%
Avg BSR: #652
Page quality: 0%
Prime: 100%
Sponsored: 29%
Out of stock: 8.9%
Avg brand age: 45 months
Avg seller age: 191 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Wilton49%
Nordic Ware28%
Dootafy9%
Ksdhotware5%
IVUIUVl4%
Crethinkaty4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -97.0% search growth over the last 90 days.

Peak months: Mar, Apr · busiest ÷ quietest = 66.9×

Open Trend

Top bunny cake pan search terms

bunny cake pan25K/yr -94.9%2.6% conv.
bunny cake mold9K/yr -94.2%1.5% conv.
easter cake pan13K/yr -99.1%0.0% conv.
easter bunny cake pan6K/yr -98.3%0.0% conv.
easter baking pans6K/yr -99.1%0.0% conv.
easter cake mold5K/yr -99.2%0.0% conv.
easter cake pans4K/yr -99.1%0.0% conv.

All search terms

Top bunny cake pan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wilton Bunny Cake Pan Aluminum Non-Stick Heavy Duty Large

Wilton$15.544.7★56 rev

Nordic Ware Baby Bunny Cakelet 4.5 Cup Capacity Toffee

Nordic Ware$31.804.7★545 rev

Nordic Ware Easter Bunny 3-D Formed Aluminum 2 Piece Cake Pan

Nordic Ware$21.344.4★293 rev

Bunny Mold 2 Pack Silicone Bunny Cake Pan Easter Rabbit Cake Baking Pan Large Breakable Bunny Chocolate Molds Cute Silicone Cake Trays for Easter Baby Shower Birthday - Purple

Dootafy$16.815.0★6 rev

Ksdhotware Aluminum Bunny Shaped Cake Pan Decorating Mold Easter Bunny Cake Mold Holiday Party Birthday Cake Baking Pans

Ksdhotware$18.614.0★36 rev

Newest

by launch date

Wilton Bunny Cake Pan Aluminum Non-Stick Heavy Duty Large

Wilton$15.5456 rev

5mo ago

Bunny Mold 2 Pack Silicone Bunny Cake Pan Easter Rabbit Cake Baking Pan Large Breakable Bunny Chocolate Molds Cute Silicone Cake Trays for Easter Baby Shower Birthday - Purple

Dootafy$16.816 rev

6mo ago

IVUIUVI 7-inch bunny-Shaped Aluminum Cake Pan Durable Baking Mold Perfect for Birthday Parties Home Gatherings Holidays etc. Black

IVUIUVl$16.815 rev

7mo ago

Ksdhotware Aluminum Bunny Shaped Cake Pan Decorating Mold Easter Bunny Cake Mold Holiday Party Birthday Cake Baking Pans

Ksdhotware$18.6136 rev

8mo ago

Crethinkaty Easter Bunny Mini Cake Pan Pie Molds 5.5 Inch Cake Tin Non Stick Bakeware for Christmas Cake Chocolate Fondant Sweets Baking Molds

Crethinkaty$8.9258 rev

4y ago

What buyers say about bunny cake pan

What buyers praise and complain about, mined from review topics.

What buyers love

Baking50%

“Great cake pan”

Quality-Overall12%

“Quality pan”

Size-Overall10%

“Perfect size”

Ease Of Use5%

“Easy to use”

Advertised Vs Actual Product4%

“They worked perfectly as expected”

Weight Light3%

“it's lightweight aluminum”

Design-Overall2%

“the design is as pictured”

Ease Of Cleaning2%

“And cleaned up well”

Weight Heavy1%

“heavier than I expected”

Strength1%

“solid”

What buyers complain about

Size-Overall32%

“the Size Could Be Better”

Adhesion/Stickiness15%

“It was not non stick even sprayed the pan still stuck disappointed”

Value For Money7%

“Too expensive for this kind of fail”

Spray/Flow5%

“It was not non stick even sprayed the pan still stuck disappointed”

Leak-Proof5%

“It Leaks”

Assembly/Installation2%

“But I could have put it together better”

Quality-Overall2%

“The quality however is ok its not good quality metal it more like a tin pan”

Top return reasons

Size-Overall74%

Advertised Vs Actual Product8%

Value For Money3%

Thin3%

Functionality-Overall2%

Material Quality2%