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52

bunny birthday party supplies

Worth a look

Shows low returns (0.9%), but soft demand (-47.9% this quarter) keeps it on the watch list.

Market size 23Growth 1Conversion 40Competition 80Returns 96Price range 61Avg price 72Brand share 95Review moat 86Quality gap 22

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Incredible40%

top-5 brand share — no brand owns this niche

Review moat

Great272.83

avg incumbent reviews — the moat a new listing must climb

Competition

Great35%

top-5 click share — an open shelf

Avg price

Good$14.62

avg listing price — sweet spot $15–$100

Price range

Good$4.28–$32.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$91K

$91K/yr · 193K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-47.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, bunny birthday party supplies is a $91K/yr Amazon United States market (193K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Worth a look — 52/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

bunny birthday party supplies market data

Units sold / yr
5K–6K
avg 0–100/product
Revenue / yr
$73K–$88K
units × avg price
Conversion rate
3.2%
Avg BSR
#3,737
Page quality
0%
Prime
100%
Sponsored
81%
Out of stock
4.6%
Avg brand age
24 months
Avg seller age
169 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

42 falling

Sellers

612

Top-5 brand share

40%

Top 20: 79%

Top-5 click share

35%

Top 20: 74%

Open market

57%

  • Convivialo11%
  • Xynic10%
  • FVABO9%
  • EiPibaibyi5%
  • XIMA4%
  • Dianelhall4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -47.9% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 4.1×

Top bunny birthday party supplies search terms

  • bunny birthday decorations72K/yr
  • bunny party decorations24K/yr
  • bunny themed birthday party16K/yr
  • bunny birthday16K/yr
  • some bunny is two11K/yr
  • bunny decorations for party11K/yr
  • bunny party8K/yr
  • bunny birthday party supplies10K/yr
  • bunny birthday party decorations5K/yr
  • rabbit birthday decorations6K/yr
All search terms

Top bunny birthday party supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3K6%$5K9%$8K12%$11K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about bunny birthday party supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“These are well made and absolutely adorable”

Color9%

“the colors are pretty”

Taste-Overall8%

“Good snack”

Size-Overall7%

“So cute in size”

Advertised Vs Actual Product6%

“Does what it's supposed to”

Value For Money6%

“Good value”

Design-Overall6%

“Very cute design”

Baking5%

“Perfect for cake”

Gifting Purpose4%

“This is a beautiful spring birthday decoration kit”

Ease Of Use4%

“easy to use”

What buyers complain about

Size-Overall15%

“the cups are a bit small”

Thickness7%

“I was looking for some more thicker”

Assembly/Installation6%

“Some Assembly Required”

Inflation/Deflation6%

“Three of the five rabbits just deflate after I blew them up”

Quality-Overall6%

“They are not the most amazing quality like the plates are kind of flimsy”

Durability4%

“Arms and legs fall off within an hour”

Flavor4%

“I found them missing flavor”

Value For Money4%

“The price seems a bit high to me”

Strength3%

“napkins are so flimsy, cannot recommend”

Ease Of Use2%

“hard to use”

Top return reasons

Size-Overall36%
Value For Money14%
Color12%
Material Quality6%
Advertised Vs Actual Product6%
Quality-Overall5%
Thin4%
Defective Material/Parts2%
Display Colors2%
Functionality-Overall2%

Common questions

Is bunny birthday party supplies profitable to sell on Amazon United States?
The niche generates $91K/yr across 48 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is -47.9%. Flapen's verdict: Worth a look (52/100).
How competitive is the bunny birthday party supplies niche?
42 brands and 612 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in bunny birthday party supplies?
Top complaints mined from reviews: Size-Overall, Thickness, Assembly/Installation. The return rate is 0.9%.
When does demand for bunny birthday party supplies peak?
Demand peaks in Feb–Mar–Apr; the busiest month runs 4.1× the quietest.
What does it cost to enter the bunny birthday party supplies niche?
Listings span $4.28–$32.01; the average listing price is $14.62 (sweet spot $15–$100). The average incumbent carries 273 reviews — the moat a new listing must climb.