Is bundt cake pan profitable to sell on Amazon United States?

The niche generates $2.4M/yr across 22 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the bundt cake pan niche?

12 brands and 60 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in bundt cake pan?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Strength. The return rate is 2.8%.

When does demand for bundt cake pan peak?

Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the bundt cake pan niche?

Listings span $8.00–$41.64; the average listing price is $20.55 (sweet spot $15–$100). The average incumbent carries 3,212 reviews — the moat a new listing must climb.

bundt cake pan

Worth a look

Shows a $2.4M/yr market, but soft demand (-19.3% this quarter) keeps it on the watch list.

Market size

Incredible$2.4M

$2.4M/yr · 2.3M searches

Avg price

Great$20.55

avg listing price — sweet spot $15–$100

Price range

Great$8.00–$41.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Returns

Good2.8%

return rate — above 5% kills the launch gate

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,212.27

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-19.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, bundt cake pan is a $2.4M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

bundt cake pan market data

Units sold / yr: 100K–125K; avg 3,000–4,000/product
Revenue / yr: $2.1M–$2.6M; units × avg price
Conversion rate: 5.2%
Avg BSR: #22
Page quality: 0%
Prime: 100%
Sponsored: 59%
Out of stock: 2.7%
Avg brand age: 44 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

13%

Nordic Ware35%
Novery24%
Wilton16%
PADELE5%
Cuisinart4%
SOV3%
Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top bundt cake pan search terms

bundt cake pan994K/yr -25.2%4.9% conv.
bundt cake pan nonstick247K/yr -18.4%7.0% conv.
bundt pan219K/yr -19.3%5.0% conv.
pound cake pan141K/yr -0.1%2.4% conv.
nordic ware bundt pan123K/yr -27.7%1.4% conv.
bundt pans for baking46K/yr +75.0%5.2% conv.
buntz cake pan93K/yr +84.5%3.6% conv.
bundt cake pans40K/yr -29.8%2.0% conv.
buntz cake pan non stick58K/yr -53.6%4.4% conv.
bundt cake38K/yr -11.4%1.3% conv.

All search terms

Top bundt cake pan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Novery 9.5 Non-stick Cake Pan Heavy Duty Carbon Steel Fluted Tube Round Baking Pan Buntz Pound Cake Pan Mold Tube Bakeware Baking Mold for Jello Gelatin Chocoflan Flan

Novery$10.064.7★2,802 rev

Wilton Gold Non-Stick Fluted Tube Pan Stainless Steel 9.49 in.

Wilton$16.934.8★16,739 rev

Nordic Ware Original Bundt 12-Cup Silver

Nordic Ware$24.514.8★8,606 rev

Nordic Ware Formed Bundt 12 Cup Golden Hour

Nordic Ware$15.794.4★1,122 rev

PADELE 2 Pack Silicone Cake Pan Nonstick 10 Inch Silicone Cake Molds Pound Cake Pan Baking Cake Pan for Jello Gelatin Cake Brownie and BreadPink+Blue

PADELE$9.984.5★1,271 rev

Newest

by launch date

Vinino 9.5 Inch Silicone Fluted Tube Cake Pan with Metal Reinforced Frame Pound Cake Pan Mold BPA Free Silicone Bakeware for Cake Bread Jello Gelatin Flan 1 Pack

Vinino$9.1135 rev

3mo ago

AOTASO 9.5 Inch Silicone Fluted Tube Cake Pan Non-Stick Round Silicone Cake Mold with Stainless Steel Frame Easy Release Tube Bakeware for Baking Cake Flan Chocoflan Jello Bread (Cream 1 Pack)

AOTASO$10.7186 rev

3mo ago

Amazon Basics Nonstick Carbon Steel Fluted Cake Pan Dishwasher and Oven-Safe 10 inch Black

Amazon Basics$14.60227 rev

9mo ago

Wilton Gold Non-Stick Fluted Tube Pan Stainless Steel 9.49 in.

Wilton$16.9316,739 rev

1y ago

Nordic Ware Formed Orginal Bundt with Keeper 12 Cup Golden Hour

Nordic Ware$30.65226 rev

1y ago

What buyers say about bundt cake pan

What buyers praise and complain about, mined from review topics.

What buyers love

Baking23%

“It bakes beautifully”

Quality-Overall12%

“Excellent Quality”

Ease Of Cleaning7%

“easy to wash”

Value For Money6%

“Reasonable price”

Non-Stick Coating5%

“The non-stick surface works very well”

Cooking Experience5%

“Good even cooking”

Advertised Vs Actual Product4%

“Exactly what I needed”

Ease Of Use4%

“Easy to use”

Size-Overall4%

“Good size”

Strength4%

“Sturdy cake pan”

What buyers complain about

Size-Overall11%

“To small”

Adhesion/Stickiness10%

“Sticky”

Strength10%

“Only thing is that the silicone isnt sturdy enough”

Quality-Overall7%

“Low quality”

Thickness6%

“Not deep enough”

Ease Of Use4%

“is impossible to take off the pan”

Non-Stick Coating4%

“Its an all stick pan not nonstick”

Product Condition3%

“Item arrive dirty and clearly used”

Weight Light3%

“not heavy like the ones you would get elsewhere”

Material Quality2%

“Material not made safe”

Top return reasons

Size-Overall49%

Advertised Vs Actual Product7%

Value For Money6%

Scratch Resistance6%

Adhesion/Stickiness4%

Quality-Overall4%

Thin3%

Material Quality3%

Strength3%

Weight Heavy2%

Common questions

Is bundt cake pan profitable to sell on Amazon United States?: The niche generates $2.4M/yr across 22 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the bundt cake pan niche?: 12 brands and 60 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in bundt cake pan?: Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Strength. The return rate is 2.8%.
When does demand for bundt cake pan peak?: Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the bundt cake pan niche?: Listings span $8.00–$41.64; the average listing price is $20.55 (sweet spot $15–$100). The average incumbent carries 3,212 reviews — the moat a new listing must climb.