Bulk Towels
MaybeProducts sell for $22.19 on average, inside the sweet spot. But shoppers spend an estimated $83K a year here, so Bulk Towels is a Maybe.
- Flapen Score
- 63 / 100Top 5% of 11,240 Home & Kitchen niches · +14 vs the category median of 4963
- Market size
- $83K/yr106K searches / yr
- 90-day growth
- +28.5%search demand this quarter
- Competition
- 30%top-5 click share · 30 brands · 38 sellers
Flapen Score
Bulk Towels against its category
The dotted line is the Home & Kitchen average. Past it, Bulk Towels is stronger. Inside it, weaker.
Market
The Bulk Towels market on Amazon at a glance
Shoppers on Amazon United States searched for Bulk Towels 106K times last year and spent an estimated $83K. The top 5 brands take 59% of clicks. Demand peaks in Jul. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- +28.5%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $83Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- cheap towels59K searches a year
02 · Price
A sale here is worth $22.19.
Listings sell for $22.19 on average, from $5.84 to $125.80. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $22.19 that is $0 to $2K a year per listing.
- Average price
- $22.19inside the $15 to $100 sweet spot
- Price range
- $5.84–$125.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #81 within Towels. It carries 9,313 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 97%
- Out of stock, average day
- 5.5%
- Average rank
- #81in Towels
- Average rating
- 4.14 starsAmazon United States average 4.42 stars
- Average reviews
- 9,313per listing
- Listings tracked
- 63
04 · Newcomers
8 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Bulk Towels products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Towel and Linen Mart White Salon Towels Pack of 12 (Not Bleach Proof 16 x 27 Inches) Highly Absorbent Towels for Hand Salon Gym Beauty Spa and Home Hair Care (White)
- Price
- $18.45
- Rating
- 4.4/5
- Reviews
- 1,104
- Age
- 3y ago

Towel and Linen Mart 100% Cotton 6 Pack Bath Towel Set Quick Dry Super Absorbent Light Weight Soft (27 x 54 Pack of 6) Beige White Grey Sky Blue SAGE Green Navy
- Price
- $24.41
- Rating
- 4.1/5
- Reviews
- 15,718
- Age
- 3y ago

Amazon Basics Soft and Thick Cotton Hand Towels for Bath Kitchen Gym 16 x 26 in White 12-Pack
- Price
- $20.39
- Rating
- 4.6/5
- Reviews
- 19,120
- Age
- 7y ago

Amazon Basics Soft and Thick Cotton Hand Towels for Gym 16 x 26 in Gray 12-Pack
- Price
- $20.52
- Rating
- 4.6/5
- Reviews
- 19,120
- Age
- 7y ago

WOUSEDO Microfiber Dog Towels for Drying Dogs 40 X 23.6 Super Absorbent and Soft Pet Grooming Towel Perfect Shower & Bath Supplies for Dogs(2-Pack Grey)
- Price
- $9.14
- Rating
- 4.3/5
- Reviews
- 726
- Age
- 1y ago
Trending
estimated 90-day click momentum
Towel and Linen Mart 100% Cotton 6 Pack Bath Towel Set Quick Dry Super Absorbent Light Weight Soft (27 x 54 Pack of 6) (27 x 54 6 Pack Plum Pink Beige Grey White Peach)
- Price
- $23.96
- Rating
- 4.1/5
- Reviews
- 15,718
- Age
- 2y ago

HOMEXCEL Grey Bath Towels 2 Pack Microfiber Bathroom Towel Super Soft Highly Absorbent Bath Towel Set Quick Drying Towels for Sport Yoga SPA Fitness
- Price
- $12.34
- Rating
- 4.2/5
- Reviews
- 2,126
- Age
- 11mo ago

Amazon Basics 6-Piece Fade-Resistant 100% Cotton Towel Set Soft and Absorbent 2 Bath Towels 2 Hand Towels 2 Washcloths Navy Blue
- Price
- $18.68
- Rating
- 4.4/5
- Reviews
- 17,081
- Age
- 11y ago

Amazon Basics Fast Drying Cotton Washcloths for Bathroom Machine Washable Soft and Highly Absorbent 12 x 12 in White 24-Pack
- Price
- $18.24
- Rating
- 4.6/5
- Reviews
- 75,084
- Age
- 10y ago

Utopia Towels 6 Pack Premium Hand Towels Set 16 by 28 inches 100% Ring Spun Cotton Ultra Soft and Highly Absorbent 600GSM Towels for Bathroom Gym Shower Hotel and Spa Grey
- Price
- $19.49
- Rating
- 4.5/5
- Reviews
- 32,060
- Age
- 6y ago
Newest
by launch date
HOMEXCEL Grey Bath Towels 2 Pack Microfiber Bathroom Towel Super Soft Highly Absorbent Bath Towel Set Quick Drying Towels for Sport Yoga SPA Fitness
- Price
- $12.34
- Rating
- 4.2/5
- Reviews
- 2,126
- Age
- 11mo ago

HOMERHYME Microfiber Bath Towels 2 Pack (22 x 48) - Lightweight Quick Dry Microfiber Fingertip Hand Towels Soft Absorbent Gym Towels for Yoga Salon Camping Hotel Bathroom Spa Travel & Dog
- Price
- $8.40
- Rating
- 3.5/5
- Reviews
- 358
- Age
- 1y ago

TOALLA 12 Pack White 100% Cotton Bath Towels 20x40 Inches Lightweight Quick Drying Commercial Grade Gym Salon Spa & Hair
- Price
- $26.36
- Rating
- 3.5/5
- Reviews
- 912
- Age
- 1y ago

WOUSEDO Microfiber Dog Towels for Drying Dogs 40 X 23.6 Super Absorbent and Soft Pet Grooming Towel Perfect Shower & Bath Supplies for Dogs(2-Pack Grey)
- Price
- $9.14
- Rating
- 4.3/5
- Reviews
- 726
- Age
- 1y ago

STF Linen (Pack of 12 White Bath Towels Bulk 20x40 Inches -100% Cotton Economy Cheap Bath Towels for Commercial Uses Gym Salon Spa & Hair - Quick Drying -Bath Towel Sets Bulk
- Price
- $26.01
- Rating
- 3.4/5
- Reviews
- 120
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
30 rising
Sellers
38
Est. top-5 brand share
59%
Top 20: 95%
Est. top-5 click share
30%
Top 20: 68%
Open market
41%
- T & L Towel and Linen Mart18%
- Amazon Basics17%
- Utopia Towels8%
- KAHAF COLLECTION8%
- TOALLA5%
- GOLD TEXTILES5%
Demand
Bulk Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.6×
Search terms
Top Bulk Towels search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cheap towels59K/yr
- towels in bulk17K/yr
- towels cheap9K/yr
- bath towels small7K/yr
- cheap towel6K/yr
- small bath towels 24 x 409K/yr
Reviews and returns
What reviews say buyers love and hate about Bulk Towels
We read the reviews and the return reasons for every product selling here.
“These are not as thick as I thought they would be returned”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bulk Towels questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









