bulk towels
Worth a lookShows a sweet-spot price point ($22.19 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$22.19avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Good$5.84–$125.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+28.5%90-day search growth — must beat 0% to launch
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,312.65avg incumbent reviews — the moat a new listing must climb
Market size
Bad$83K$83K/yr · 106K searches
According to Flapen's Amazon United States niche tracking, bulk towels is a $83K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jul. Verdict: Worth a look — 63/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
bulk towels market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $89K–$111K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 92%
- Out of stock
- 5.5%
- Avg brand age
- 47 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
38
Top-5 brand share
59%
Top 20: 95%
Top-5 click share
30%
Top 20: 68%
Open market
41%
- T & L Towel and Linen Mart18%
- Amazon Basics17%
- Utopia Towels8%
- KAHAF COLLECTION8%
- TOALLA5%
- GOLD TEXTILES5%
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +28.5% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Top bulk towels search terms
- cheap towels59K/yr
- towels in bulk17K/yr
- towels cheap9K/yr
- bath towels small7K/yr
- cheap towel6K/yr
- small bath towels 24 x 409K/yr
Top bulk towels products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Towel and Linen Mart White Salon Towels Pack of 12 (Not Bleach Proof 16 x 27 Inches) Highly Absorbent Towels for Hand Salon Gym Beauty Spa and Home Hair Care (White)
T & L Towel and Linen Mart$18.454.4★1,104 rev
Towel and Linen Mart 100% Cotton 6 Pack Bath Towel Set Quick Dry Super Absorbent Light Weight Soft (27 x 54 Pack of 6) Beige White Grey Sky Blue SAGE Green Navy
T & L Towel and Linen Mart$24.414.1★15,718 rev
Amazon Basics Soft and Thick Cotton Hand Towels for Bath Kitchen Gym 16 x 26 in White 12-Pack
Amazon Basics$20.394.6★19,120 rev
Amazon Basics Soft and Thick Cotton Hand Towels for Gym 16 x 26 in Gray 12-Pack
Amazon Basics$20.524.6★19,120 rev
WOUSEDO Microfiber Dog Towels for Drying Dogs 40 X 23.6 Super Absorbent and Soft Pet Grooming Towel Perfect Shower & Bath Supplies for Dogs(2-Pack Grey)
WOUSEDO$9.144.3★726 rev
Newest
by launch date
HOMEXCEL Grey Bath Towels 2 Pack Microfiber Bathroom Towel Super Soft Highly Absorbent Bath Towel Set Quick Drying Towels for Sport Yoga SPA Fitness
HOMEXCEL$12.342,126 rev
HOMERHYME Microfiber Bath Towels 2 Pack (22 x 48) - Lightweight Quick Dry Microfiber Fingertip Hand Towels Soft Absorbent Gym Towels for Yoga Salon Camping Hotel Bathroom Spa Travel & Dog
HOMERHYME$8.40358 rev
TOALLA 12 Pack White 100% Cotton Bath Towels 20x40 Inches Lightweight Quick Drying Commercial Grade Gym Salon Spa & Hair
TOALLA$26.36912 rev
WOUSEDO Microfiber Dog Towels for Drying Dogs 40 X 23.6 Super Absorbent and Soft Pet Grooming Towel Perfect Shower & Bath Supplies for Dogs(2-Pack Grey)
WOUSEDO$9.14726 rev
STF Linen (Pack of 12 White Bath Towels Bulk 20x40 Inches -100% Cotton Economy Cheap Bath Towels for Commercial Uses Gym Salon Spa & Hair - Quick Drying -Bath Towel Sets Bulk
STF Linen$26.01120 rev
Trending
90-day click momentum
Towel and Linen Mart 100% Cotton 6 Pack Bath Towel Set Quick Dry Super Absorbent Light Weight Soft (27 x 54 Pack of 6) (27 x 54 6 Pack Plum Pink Beige Grey White Peach)
T & L Towel and Linen Mart$23.964.1★
HOMEXCEL Grey Bath Towels 2 Pack Microfiber Bathroom Towel Super Soft Highly Absorbent Bath Towel Set Quick Drying Towels for Sport Yoga SPA Fitness
HOMEXCEL$12.344.2★
Amazon Basics 6-Piece Fade-Resistant 100% Cotton Towel Set Soft and Absorbent 2 Bath Towels 2 Hand Towels 2 Washcloths Navy Blue
Amazon Basics$18.684.4★
Amazon Basics Fast Drying Cotton Washcloths for Bathroom Machine Washable Soft and Highly Absorbent 12 x 12 in White 24-Pack
Amazon Basics$18.244.6★
Utopia Towels 6 Pack Premium Hand Towels Set 16 by 28 inches 100% Ring Spun Cotton Ultra Soft and Highly Absorbent 600GSM Towels for Bathroom Gym Shower Hotel and Spa Grey
Utopia Towels$19.494.5★
What buyers say about bulk towels
What buyers praise and complain about, mined from review topics.What buyers love
“Soft on the skin”
“Excellent product to purchase”
“Price is fair”
“Super absorbent”
“wash well”
“Beautiful color”
“They fit just right”
“still holds the thickness”
“Exactly What I Wanted”
“Holding up well”
What buyers complain about
“These are not as thick as I thought they would be returned”
“Cheap quality”
“Could be more absorbent”
“Very long”
“Washing did not help”
“lots of lint”
“Cheap material”
“Falling apart”
“False advertisement”
“not soft”
Top return reasons
Common questions
- Is bulk towels profitable to sell on Amazon United States?
- The niche generates $83K/yr across 63 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is +28.5%. Flapen's verdict: Worth a look (63/100).
- How competitive is the bulk towels niche?
- 30 brands and 38 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in bulk towels?
- Top complaints mined from reviews: Thickness, Quality-Overall, Absorbency. The return rate is 1.5%.
- When does demand for bulk towels peak?
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the bulk towels niche?
- Listings span $5.84–$125.80; the average listing price is $22.19 (sweet spot $15–$100). The average incumbent carries 9,313 reviews — the moat a new listing must climb.