Skip to content

Bulk Towels

Maybe

Products sell for $22.19 on average, inside the sweet spot. But shoppers spend an estimated $83K a year here, so Bulk Towels is a Maybe.

Flapen Score
63
63 / 100
Top 5% of 11,240 Home & Kitchen niches · +14 vs the category median of 49
Market size
$83K/yr106K searches / yr
90-day growth
+28.5%search demand this quarter
Competition
30%top-5 click share · 30 brands · 38 sellers

Flapen Score

Bulk Towels against its category

The dotted line is the Home & Kitchen average. Past it, Bulk Towels is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bulk Towels market on Amazon at a glance

Shoppers on Amazon United States searched for Bulk Towels 106K times last year and spent an estimated $83K. The top 5 brands take 59% of clicks. Demand peaks in Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
+28.5%
Conversion, latest week
3.5%
Market size, estimated
$83Ka year
Peak month
July1.6× the quietest month
Top search term
cheap towels59K searches a year

02 · Price

A sale here is worth $22.19.

Listings sell for $22.19 on average, from $5.84 to $125.80. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $22.19 that is $0 to $2K a year per listing.

Average price
$22.19inside the $15 to $100 sweet spot
Price range
$5.84–$125.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #81 within Towels. It carries 9,313 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
97%
Out of stock, average day
5.5%
Average rank
#81in Towels
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
9,313per listing
Listings tracked
63

04 · Newcomers

8 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
8Amazon's first-year sales bar
Average brand age
47 months

Products

Top Bulk Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

30 rising

Sellers

38

Top-5 brand share

59%

Top 20: 95%

Top-5 click share

30%

Top 20: 68%

Open market

41%

  • Brand 118%
  • Brand 217%
  • Brand 38%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Bulk Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Bulk Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheap towels59K/yr
  • towels in bulk17K/yr
  • towels cheap9K/yr
  • bath towels small7K/yr
  • cheap towel6K/yr
  • small bath towels 24 x 409K/yr

Reviews and returns

What reviews say buyers love and hate about Bulk Towels

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Soft Feel”
18%of negative reviews mention “Thickness”
1.5%of orders come back
“These are not as thick as I thought they would be returned”
A buyer, on “Thickness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Bulk Towels questions

Answered from the same tracked data.