Bulk Pillow Cases
MaybeProducts sell for $26.51 on average, inside the sweet spot. But the average product has 18,645 reviews to catch up to, so Bulk Pillow Cases is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 4950
- Market size
- $133K/yr87K searches / yr
- 90-day growth
- +22.9%search demand this quarter
- Competition
- 54%top-5 click share · 12 brands · 16 sellers
Flapen Score
Bulk Pillow Cases against its category
The dotted line is the Home & Kitchen average. Past it, Bulk Pillow Cases is stronger. Inside it, weaker.
Market
The Bulk Pillow Cases market on Amazon at a glance
Shoppers on Amazon United States searched for Bulk Pillow Cases 87K times last year and spent an estimated $133K. The top 5 brands take 90% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- +22.9%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $133Ka year
- Peak month
- June1.4× the quietest month
- Top search term
- bulk pillow cases23K searches a year
02 · Price
A sale here is worth $26.51.
Listings sell for $26.51 on average, from $4.61 to $178.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $26.51 that is $7K to $13K a year per listing.
- Average price
- $26.51inside the $15 to $100 sweet spot
- Price range
- $4.61–$178.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$13K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #162 within Sheets & Pillowcases. It carries 18,645 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 97%
- Out of stock, average day
- 4.5%
- Average rank
- #162in Sheets & Pillowcases
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 18,645per listing
- Listings tracked
- 30
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Bulk Pillow Cases products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ZPECC White Pillow Cases Bulk 24 Pack - Standard Pillowcases with Envelope Closure Soft Brushed Microfiber Pillow Cover for Hotel Airb&bs Hospital Bedding Essential
- Price
- $30.97
- Rating
- 4.5/5
- Reviews
- 1,250
- Age
- 3y ago

Utopia Bedding Queen Pillow Cases - 12 Pack - Envelope Closure - Soft Brushed Microfiber Fabric - Shrinkage and Fade Resistant Pillow Covers Queen Size 20 X 30 Inches (Queen White)
- Price
- $19.33
- Rating
- 4.6/5
- Reviews
- 72,553
- Age
- 11y ago

Royale Linens White Pillowcase Set of 12 - Queen 20x30 Bed Pillow Cover - 1800 Brushed Microfiber - Wrinkle & Fade Resistant - Bulk Pillow Cases - Hotel Quality Pillowcase 12 Pack (Queen White)
- Price
- $17.59
- Rating
- 4.5/5
- Reviews
- 599
- Age
- 5y ago

White Pillowcases Standard Size 48 Pack - Bulk Pillow Cases with Envelope Closure Soft Brushed Microfiber Pillow Covers Hospital Hotel Airb&bs Essentials for Hosts 20x26
- Price
- $54.56
- Rating
- 4.5/5
- Reviews
- 796
- Age
- 1y ago

White Pillowcases Standard Size 24 Pack - Bulk Pillow Cases with Envelope Closure Soft Brushed Microfiber Pillow Covers Hospital Hotel Airb&bs Essentials for Hosts 20x26
- Price
- $28.79
- Rating
- 4.5/5
- Reviews
- 796
- Age
- 1y ago
Trending
estimated 90-day click momentum
ZPECC Pillow Cases Bulk 24 Pack - Standard Pillowcases with Envelope Closure Soft Brushed Microfiber Pillow Cover for Hotel Airb&bs Hospital Bedding Essential Peacock Green
- Price
- $21.25
- Rating
- 4.5/5
- Reviews
- 1,250
- Age
- 2y ago

ZPECC Pillow Cases Bulk 24 Pack - Standard Pillowcases with Envelope Closure Soft Brushed Microfiber Pillow Cover for Hotel Airb&bs Hospital Bedding Essential Nude Pink
- Price
- $17.41
- Rating
- 4.5/5
- Reviews
- 1,250
- Age
- 1y ago

Royale Linen White Pillowcase Set Of 12 - Standard 20x26 Bed Pillow Cover - 1800 Brushed Microfiber -Wrinkle & Fade Resistant - Bulk Pillow Cases - Hotel Quality Pillowcase 12 Pack (Standard White)
- Price
- $17.33
- Rating
- 4.5/5
- Reviews
- 599
- Age
- 3y ago

Amazon Basics 400 Thread Count Soft 100% Cotton Pillow Cases Wrinkle Resistant Sateen Weave King Size 40 x 20 Machine Washable White Set of 2 Pillows Not Included
- Price
- $13.51
- Rating
- 4.5/5
- Reviews
- 32,740
- Age
- 9y ago

ZPECC Pillow Cases Bulk 24 Pack - Standard Pillowcases with Envelope Closure Soft Brushed Microfiber Pillow Cover for Hotel Airb&bs Hospital Bedding Essential Grayish Blue
- Price
- $21.32
- Rating
- 4.5/5
- Reviews
- 1,250
- Age
- 1y ago
Newest
by launch date
White Pillowcases Standard 4 Pack 20x26 Pillow Cases with Envelope Closure Soft Plain Brushed Microfiber Covers Breathable Wrinkle-Resistant
- Price
- $4.61
- Rating
- 4.5/5
- Reviews
- 796
- Age
- 11mo ago

ZPECC Pillow Cases Bulk 24 Pack - Standard Pillowcases with Envelope Closure Soft Brushed Microfiber Pillow Cover for Hotel Airb&bs Hospital Bedding Essential Nude Pink
- Price
- $17.41
- Rating
- 4.5/5
- Reviews
- 1,250
- Age
- 1y ago

ZPECC Pillow Cases Bulk 24 Pack - Standard Pillowcases with Envelope Closure Soft Brushed Microfiber Pillow Cover for Hotel Airb&bs Hospital Bedding Essential Grayish Blue
- Price
- $21.32
- Rating
- 4.5/5
- Reviews
- 1,250
- Age
- 1y ago

White Pillowcases Standard Size 48 Pack - Bulk Pillow Cases with Envelope Closure Soft Brushed Microfiber Pillow Covers Hospital Hotel Airb&bs Essentials for Hosts 20x26
- Price
- $54.56
- Rating
- 4.5/5
- Reviews
- 796
- Age
- 1y ago

White Pillowcases Standard Size 24 Pack - Bulk Pillow Cases with Envelope Closure Soft Brushed Microfiber Pillow Covers Hospital Hotel Airb&bs Essentials for Hosts 20x26
- Price
- $28.79
- Rating
- 4.5/5
- Reviews
- 796
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
16
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 90%
Open market
7%
- ZPECC28%
- Utopia Bedding25%
- CULVE20%
- ROYALE LINENS13%
- Avalon Bedding4%
- GOLD TEXTILES3%
- Open — no brand owns it (6 brands, 7%)
Demand
Bulk Pillow Cases search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Bulk Pillow Cases search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bulk pillow cases23K/yr
- white pillow cases bulk11K/yr
- pillow cases bulk12K/yr
- pillowcases bulk7K/yr
- cotton pillowcases bulk5K/yr
- bulk white pillow cases5K/yr
- bulk pillow cases standard size5K/yr
- pack of pillow cases5K/yr
- pillow case bulk4K/yr
- bulk pillowcases4K/yr
Reviews and returns
What reviews say buyers love and hate about Bulk Pillow Cases
We read the reviews and the return reasons for every product selling here.
“feel cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bulk Pillow Cases questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









