Bulk Hand Towels
MaybeProducts sell for $22.52 on average, inside the sweet spot. But shoppers spend an estimated $69K a year here, so Bulk Hand Towels is a Maybe.
- Flapen Score
- 60 / 100Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 4960
- Market size
- $69K/yr59K searches / yr
- 90-day growth
- +11.5%search demand this quarter
- Competition
- 34%top-5 click share · 27 brands · 32 sellers
Flapen Score
Bulk Hand Towels against its category
The dotted line is the Home & Kitchen average. Past it, Bulk Hand Towels is stronger. Inside it, weaker.
Market
The Bulk Hand Towels market on Amazon at a glance
Shoppers on Amazon United States searched for Bulk Hand Towels 59K times last year and spent an estimated $69K. The top 5 brands take 58% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- +11.5%
- Conversion, latest week
- 5.2%
- Market size, estimated
- $69Ka year
- Peak month
- August1.8× the quietest month
- Top search term
- bulk hand towels29K searches a year
02 · Price
A sale here is worth $22.52.
Listings sell for $22.52 on average, from $4.27 to $82.37. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $22.52 that is $0 to $2K a year per listing.
- Average price
- $22.52inside the $15 to $100 sweet spot
- Price range
- $4.27–$82.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #56 within Towels. It carries 10,170 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 4.4%
- Average rank
- #56in Towels
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 10,170per listing
- Listings tracked
- 52
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -266 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- -266 months
Products
Top Bulk Hand Towels products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics Soft and Thick Cotton Hand Towels for Bath Kitchen Gym 16 x 26 in White 12-Pack
- Price
- $20.39
- Rating
- 4.6/5
- Reviews
- 19,120
- Age
- 7y ago

HOMERHYME Hand Towels for Bathroom 24 Pack 25*15 Microfiber Bath Hand Towels Quick Dry Lint Free Soft Absorbent Bulk Washcloths Decorative White Towels for Tea Shower Yoga Gym Salon Kitchen
- Price
- $24.02
- Rating
- 4.4/5
- Reviews
- 1,636
- Age
- 2y ago

Utopia Towels 24 Pack Cotton Washcloths Set 100% Ring Spun Cotton Premium Quality Flannel Face Cloths Highly Absorbent and Soft Feel Fingertip Towels White
- Price
- $19.32
- Rating
- 4.6/5
- Reviews
- 72,181
- Age
- 14y ago

Utopia Towels Salon Towel Pack of 24 16 by 27 Inches Highly Absorbent Cotton Towels for Hand Gym Beauty Spa and Home Hair Care White
- Price
- $38.71
- Rating
- 4.5/5
- Reviews
- 13,329
- Age
- 13y ago

12 Pack Sweat Absorbing Handkerchiefs Gym Workout Towels Microfiber Sweat Rags Towels for Men & Women Running Sports accessories Small Cloth for Face Hand Black Hankies (10 x 10)
- Price
- $13.80
- Rating
- 4.4/5
- Reviews
- 285
- Age
- 1y ago
Trending
estimated 90-day click momentum
12 Pack Sweat Absorbing Handkerchiefs Gym Workout Towels Microfiber Sweat Rags Towels for Men & Women Running Sports accessories Small Cloth for Face Hand Black Hankies (10 x 10)
- Price
- $13.80
- Rating
- 4.4/5
- Reviews
- 285
- Age
- 1y ago

Simpli-Magic Cotton Hand Towels 16x27 (12 Pack) Soft Towels for Bathroom Kitchen Salon & Gym (Gray)
- Price
- $24.73
- Rating
- 4.3/5
- Reviews
- 6,734
- Age
- 2y ago

TEAWOO Coral Velvet White Washcloths 12 Pack Highly Absorbent and Soft White Face Towels Multi-Purpose Washcloths and Hand Towels for Bathroom Hotel Spa and Gym 12 x 12 inches
- Price
- $6.94
- Rating
- 4.3/5
- Reviews
- 608
- Age
- 1y ago

White 16x27 Inch Cotton Blend Economy Hand Towels Salon/Gym/Hotel Super use Absorbent Best for Kitchen Janitorial Home use Towels (60 Pack)
- Price
- $82.37
- Rating
- 4.2/5
- Reviews
- 1,550
- Age
- 9y ago

Avalon Towels Salon Towel - Grey Hand Towels Bulk Pack of 24 - 100% Cotton Absorbent Spa Facial & Gym Towel for Working Out - 16x27 Inches (Not Bleach Proof)
- Price
- $37.04
- Rating
- 4.5/5
- Reviews
- 630
- Age
- 5y ago
Newest
by launch date
12 Pack Sweat Absorbing Handkerchiefs Gym Workout Towels Microfiber Sweat Rags Towels for Men & Women Running Sports accessories Small Cloth for Face Hand Black Hankies (10 x 10)
- Price
- $13.80
- Rating
- 4.4/5
- Reviews
- 285
- Age
- 1y ago

TEAWOO Coral Velvet White Washcloths 12 Pack Highly Absorbent and Soft White Face Towels Multi-Purpose Washcloths and Hand Towels for Bathroom Hotel Spa and Gym 12 x 12 inches
- Price
- $6.94
- Rating
- 4.3/5
- Reviews
- 608
- Age
- 1y ago

UNIMADE 24 Pack Salon Towels - Highly Absorbent and Quick Drying Hand Towels Premium Wash Cloths for Bathroom Gym Shower Hotel and Spa - 16x27 inch (Black)
- Price
- $27.38
- Rating
- 4.5/5
- Reviews
- 671
- Age
- 1y ago

HOMEXCEL Wash Cloths Quick Drying Face Towel for Showering Super Absorbent Washcloths for Body Face All-Occasion for Bathroom Gym Spa Travel Pink/Light Blue/Green/Navy Blue
- Price
- $7.99
- Rating
- 4.3/5
- Reviews
- 6,533
- Age
- 2y ago

Simpli-Magic Cotton Hand Towels 16x27 (12 Pack) Soft Towels for Bathroom Kitchen Salon & Gym (Gray)
- Price
- $24.73
- Rating
- 4.3/5
- Reviews
- 6,734
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
27 rising
Sellers
32
Est. top-5 brand share
58%
Top 20: 95%
Est. top-5 click share
34%
Top 20: 75%
Open market
37%
- Utopia Towels16%
- Amazon Basics12%
- HOMERHYME10%
- GOLD TEXTILES10%
- UNIMADE9%
- CYCLXY5%
Demand
Bulk Hand Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Bulk Hand Towels search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bulk hand towels29K/yr
- toallas pequeas7K/yr
- towel small6K/yr
- hand towel bulk5K/yr
- hand towels in bulk5K/yr
- mini hand towels4K/yr
- hand cloth3K/yr
Reviews and returns
What reviews say buyers love and hate about Bulk Hand Towels
We read the reviews and the return reasons for every product selling here.
“very thin material”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bulk Hand Towels questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









