buffalo plaid pillows
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good$12.95avg listing price — sweet spot $15–$100
Price range
Good$6.93–$25.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.7%return rate — above 5% kills the launch gate
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,337.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Market size
Bad$8K$8K/yr · 30K searches
According to Flapen's Amazon United States niche tracking, buffalo plaid pillows is a $8K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
buffalo plaid pillows market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $10K–$13K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #962
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 9.7%
- Avg brand age
- 37 months
- Avg seller age
- 211 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
17
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
52%
Top 20: 100%
Open market
27%
- VAKADO17%
- Syntus14%
- WHATWEARS13%
- decorUhome10%
- Tosewever10%
- CARRIE HOME9%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -13.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 8.5×
Top buffalo plaid pillows search terms
- buffalo plaid pillows9K/yr
- buffalo check pillows4K/yr
- buffalo plaid pillow covers 20x204K/yr
- buffalo plaid pillow3K/yr
- buffalo check pillow covers 18x182K/yr
- buffalo plaid throw pillow956/yr
- buffalo plaid outdoor pillow779/yr
- buffalo plaid christmas pillow covers4K/yr
- buffalo plaid christmas pillows2K/yr
Top buffalo plaid pillows products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Syntus Set of 2 Buffalo Check Throw Pillow Covers Farmhouse Outdoor Plaid Square Pillow Cushion Case Black and White Polyester Linen for Christmas Thanksgiving Decor Car Bed Sofa 18 x 18 inches
Syntus$9.724.8★5,014 rev
WHATWEARS Rustic Buffalo Plaid Pillows with Inserts Set of 2 Retro Cotton Linen Decorative Throw Pillows for Front Porch Patio Decor Classic Home Decor for Sofa Bed Couch(Black White 16 x 16)
WHATWEARS$25.614.8★31 rev
VAKADO Outdoor Farmhouse Buffalo Plaids Throw Pillow Covers 18x18 Set of 2 Black White Decorative Classroom Front Porch Classic Decor Retro Boho Cushion Cases Fall Home Rustic Check for Couch Patio
VAKADO$9.994.8★5,824 rev
Thmyo 4-Pack Buffalo Check Plaid Throw Pillow Covers Farmhouse Rustic Decorative Square Pillow Cases Classic Scottish Tartan Cushion Covers for Christmas Holiday Home Decor Bed Sofa Couch 18x18inch
Thmyo$15.344.8★126 rev
decorUhome Fall Plaid Linen Throw Pillow Covers 18x18 Set of 2 Cream White
decorUhome$11.914.6★2,318 rev
Newest
by launch dateWHATWEARS Rustic Buffalo Plaid Pillows with Inserts Set of 2 Retro Cotton Linen Decorative Throw Pillows for Front Porch Patio Decor Classic Home Decor for Sofa Bed Couch(Black White 16 x 16)
WHATWEARS$25.6131 rev
Farmhouse Brown Gingham Plaid Throw Pillow Covers 18x18 Cottage Core Decor
CARRIE HOME$14.80488 rev
CARRIE HOME Outdoor Brown and White Gingham Plaid Pillow Covers 20x20 Set of 2 Farmhouse Brown Gingham Checkred Pillows Decorative Throw Pillow Covers 20 x 20 Buffalo Plaid Pillow Covers for Couch
CARRIE HOME$16.96488 rev
vctops Blue Buffalo Check Plaid Decorative Throw Pillow Covers 18x18 Inch Farmhouse Gingham Square Cushion Cover Pillowcase for Sofa Bedroom Couch (Blue Check 18x18)
vctops$12.3784 rev
Sukh Plaid Throw Pillow Cover - 2PCS Buffalo Plaid Pillow Covers 18x18 Inches Buffalo Check Pillow Covers for Home and Office Decor Sofa Bench or Bed Checkered Throw Pillowcase
Sukh$6.93268 rev
Trending
90-day click momentumvctops Blue Buffalo Check Plaid Decorative Throw Pillow Covers 18x18 Inch Farmhouse Gingham Square Cushion Cover Pillowcase for Sofa Bedroom Couch (Blue Check 18x18)
vctops$12.374.7★
Tosewever Set of 2 Buffalo Check Plaid Pillow Covers Farmhouse Rustic Pillow Cases Cotton Linen Throw Pillow Covers Cushion Case for Home Decor Car Bed Sofa Couch (18 x 18 2 Pack Blue & White)
Tosewever$9.404.7★
Tosewever Set of 2 Buffalo Check Plaid Pillow Covers Farmhouse Rustic Pillow Cases Cotton Linen Throw Pillow Covers Cushion Case for Home Decor Car Bed Sofa Couch (20 x 20 2 Pack Black & White)
Tosewever$12.694.7★
VAKADO 12x20 Set of 2 Black White Outdoor Throw Pillow Covers Buffalo Check Plaids Lumbar Farmhouse Retro Checkers Cotton Linen Cushion Cover Home Decor for Sofa Couch
VAKADO$10.384.8★
Farmhouse Brown Gingham Plaid Throw Pillow Covers 18x18 Cottage Core Decor
CARRIE HOME$14.804.8★
What buyers say about buffalo plaid pillows
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Very affordable”
“Was exactly what I was looking for”
“Perfect Fit”
“Fabric is perfect for the outdoor elements”
“Cozy addition to decor”
“Soft and easy to put on pillow forms”
“Nice material”
“Super and durable, classy appearance”
“Beautiful color”
What buyers complain about
“Not red”
“Too Small”
“The material is not super comfortable”
“Disappointed as all the other pillows I've purchased have been well made”
“is one of the zippers broke”
“do fade a tad as should be expected when used outdoors”
“Not very soft”
“are not very well”
“the picture is deceptive”
“The material is just weird and feels cheap”
Top return reasons
Common questions
- Is buffalo plaid pillows profitable to sell on Amazon United States?
- The niche generates $8K/yr across 22 tracked products. 90-day search growth is -13.5%. Flapen's verdict: Skip it (33/100).
- How competitive is the buffalo plaid pillows niche?
- 14 brands and 17 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in buffalo plaid pillows?
- Top complaints mined from reviews: Color, Size-Overall, Comfort-Overall. The return rate is 4.7%.
- When does demand for buffalo plaid pillows peak?
- Demand peaks in Nov–Dec; the busiest month runs 8.5× the quietest.
- What does it cost to enter the buffalo plaid pillows niche?
- Listings span $6.93–$25.61; the average listing price is $12.95 (sweet spot $15–$100). The average incumbent carries 5,337 reviews — the moat a new listing must climb.