buffalo plaid blanket
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.52avg listing price — sweet spot $15–$100
Price range
Great$9.25–$42.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,809.25avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Market size
Bad$25K$25K/yr · 40K searches
According to Flapen's Amazon United States niche tracking, buffalo plaid blanket is a $25K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
buffalo plaid blanket market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $22K–$27K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #1,571
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 16.6%
- Avg brand age
- 45 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
16 flat
Sellers
22
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
51%
Top 20: 100%
Open market
30%
- PAVILIA25%
- DII24%
- BATTILO HOME6%
- Eddie Bauer5%
- Snuggle Sac5%
- Super Blanky5%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -6.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 22.5×
Top buffalo plaid blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DII Buffalo Check Collection Rustic Farmhouse Throw Blanket with Tassles 50x60 Red/White
DII$15.564.6★8,593 rev
PAVILIA Black and Red Buffalo Plaid Fleece Throw Blanket for Couch Soft Checkered Flannel Blanket for Sofa Plaid Christmas Couch Throw Bed Warm Cozy Decorative Blanket Fall Decor Gift 50x60
PAVILIA$15.944.6★11,959 rev
PAVILIA Plaid Red Fleece Wearable Blanket with Sleeves for Adults Women Men Soft Warm Full Body Wrap Throw Sweatshirt Pocket Cozy Pullover Robe Blanket with Arm Gifts for Christmas Mom Wife
PAVILIA$19.854.6★5,556 rev
DII Transitional Checked Plaid Woven Throw 50x60 Barn Red
DII$16.604.4★1,420 rev
BATTILO HOME Christmas Red Plaid Throw Blanket for Couch Bed Super Soft Red Plaid Blankets Soft Christmas Decorative Throw with Tassels 50x60
BATTILO HOME$35.214.5★1,503 rev
Newest
by launch date
Fanfanwin Dark Red Gingham Throw Blanket for Couch 50x60 Inch Checkered Plaid Flannel Blanket for Sofa Bed Soft Cozy Throw for Farmhouse Boho Neutral Home Decor All Seasons Gift
Fanfanwin$19.330 rev
MERRYLIFE Dark Red Plaid Throw Blanket Decorative Fleece Throw | Ultra-Plush Colorful | Couch Blanket Travel Lap | Home Gift Use (60 90 Dark Red Plaid)
MERRYLIFE$19.525,814 rev
Snuggle Sac Red Checkered Throw Blanket for Couch Super Soft Cozy Warm Christmas Red Blankets Reversible Buffalo Plaid Microfiber Throws for Sofa Bed Red Plaid 50x60 Inches
Snuggle Sac$24.65254 rev
ALPHA HOME Soft Throw Blankets for Couch Bed Warm Gifts for Women Men Pet Christmas
ALPHA HOME$37.4640 rev
BATTILO HOME Christmas Red Plaid Throw Blanket for Couch Bed Super Soft Red Plaid Blankets Soft Christmas Decorative Throw with Tassels 50x60
BATTILO HOME$35.211,503 rev
Trending
90-day click momentum
Super Blanky Wearable Blankets for Women Comfy Wearable Blanket Men Cozy Gifts for Women Dorm Room Essentials Graduation Gift for Her Girlfriend Gifts for Wife Birthday Gift Ideas Red Checkered
Super Blanky$42.114.6★
Fanfanwin Dark Red Gingham Throw Blanket for Couch 50x60 Inch Checkered Plaid Flannel Blanket for Sofa Bed Soft Cozy Throw for Farmhouse Boho Neutral Home Decor All Seasons Gift
Fanfanwin$19.330.0★
PAVILIA Plaid Red Fleece Wearable Blanket with Sleeves for Adults Women Men Soft Warm Full Body Wrap Throw Sweatshirt Pocket Cozy Pullover Robe Blanket with Arm Gifts for Christmas Mom Wife
PAVILIA$19.854.6★
MERRYLIFE Dark Red Plaid Throw Blanket Decorative Fleece Throw | Ultra-Plush Colorful | Couch Blanket Travel Lap | Home Gift Use (60 90 Dark Red Plaid)
MERRYLIFE$19.524.6★
Eddie Bauer - Plaid Throw Blanket Soft & Breathable Cotton Blend Dorm Room Essentials Lightweight for Couch or Bed 50x60 Camano Island Red
Eddie Bauer$30.094.7★
What buyers say about buffalo plaid blanket
What buyers praise and complain about, mined from review topics.What buyers love
“warm blanket”
“Soft and cozy blanket”
“It was true to color”
“Good value for what it is”
“Good size”
“thick seems to be a good buy”
“Decent quality”
“Oversized and very fluffy”
“Very comfortable”
“Awesome blanket, washes up really well”
What buyers complain about
“Not thick at all”
“Cheap”
“very disappointing that its brown”
“The 50x60 is DEFINITELY not inches”
“Very deceiving picture”
“rough almost like it was painted”
“Won't Last A Year”
“the material isn't good”
“the material isn't good”
“Material is thin as you might expect”
Top return reasons
Common questions
- Is buffalo plaid blanket profitable to sell on Amazon United States?
- The niche generates $25K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the buffalo plaid blanket niche?
- 16 brands and 22 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in buffalo plaid blanket?
- Top complaints mined from reviews: Thickness, Quality-Overall, Color. The return rate is 3.6%.
- When does demand for buffalo plaid blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 22.5× the quietest.
- What does it cost to enter the buffalo plaid blanket niche?
- Listings span $9.25–$42.11; the average listing price is $21.52 (sweet spot $15–$100). The average incumbent carries 3,809 reviews — the moat a new listing must climb.