Buckwheat Hulls
FailShoppers spend an estimated $72K a year here, so Buckwheat Hulls is a Fail.
- Flapen Score
- 39 / 100Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 4939
- Market size
- $72K/yr30K searches / yr
- 90-day growth
- -9.4%search demand this quarter
- Competition
- 66%top-5 click share · 11 brands · 16 sellers
Flapen Score
Buckwheat Hulls against its category
The dotted line is the Home & Kitchen average. Past it, Buckwheat Hulls is stronger. Inside it, weaker.
Market
The Buckwheat Hulls market on Amazon at a glance
Shoppers on Amazon United States searched for Buckwheat Hulls 30K times last year and spent an estimated $72K. The top 5 brands take 81% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.
- Searches, last 12 months
- 30K
- Growth, 90 days vs prior 90
- -9.4%
- Conversion, latest week
- 6.7%
- Market size, estimated
- $72Ka year
- Top search term
- buckwheat hulls22K searches a year
02 · Price
A sale here is worth $36.05.
Listings sell for $36.05 on average, from $10.02 to $98.38. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $36.05 that is $4K to $9K a year per listing.
- Average price
- $36.05inside the $15 to $100 sweet spot
- Price range
- $10.02–$98.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$9K
- Returns
- 6.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #472 within Bed Pillows & Positioners. It carries 546 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 82%
- Out of stock, average day
- 4.7%
- Average rank
- #472in Bed Pillows & Positioners
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 546per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Buckwheat Hulls products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LOFE Common Buckwheat Hulls - 6 LBS Buckwheat Pillow Fillings 100% Organic Buckwheat Groats Stuffing Bulks
- Price
- $38.12
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 4y ago

Buckwheat Pillow Replacement Hulls: Zen Chi 100% Organic Premium Buckwheat Hulls - 2 Lb Refill Bag
- Price
- $19.84
- Rating
- 4.7/5
- Reviews
- 1,592
- Age
- 14y ago

Organic Cotton Plus Buckwheat Hulls - Medium Grade - 5 Pounds
- Price
- $27.49
- Rating
- 4.6/5
- Reviews
- 301
- Age
- 9y ago

Hullo 5 lb Buckwheat Hulls for Pillows & Refill Pillow-Grade Fill Grown & Milled in USA
- Price
- $34.99
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 10y ago

Waterglider International Replacement Buckwheat Husks for Meditation Zafu or Pillow USA Grown Hulls 2 lbs
- Price
- $17.24
- Rating
- 4.7/5
- Reviews
- 344
- Age
- 12y ago
Trending
estimated 90-day click momentum
Hullo 5 lb Buckwheat Hulls for Pillows & Refill Pillow-Grade Fill Grown & Milled in USA
- Price
- $34.99
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 10y ago

MIOTO Organic Buckwheat Pillow for Sleeping with Dual-Layer Pillowcase and Extra Tartary Buckwheat Hulls Adjust Height and Firmness Neck Support Pillow for Back and Side Sleepers 14x20
- Price
- $26.16
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 4mo ago

Hullo 20 lb Buckwheat Hulls for Pillows & Refill Pillow-Grade Fill Grown & Milled in USA
- Price
- $98.38
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 10y ago

LOFE Organic Buckwheat Pillow for Sleeping with Organic Cotton Pillowcase
- Price
- $52.17
- Rating
- 4.5/5
- Reviews
- 2,593
- Age
- 5y ago

USlixury Buckwheat husks - 1 LB Pillow Fillings Stuffing Bulks 100% Buckwheat Pillow Replacement
- Price
- $14.45
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 11mo ago
Newest
by launch date
MIOTO Organic Buckwheat Pillow for Sleeping with Dual-Layer Pillowcase and Extra Tartary Buckwheat Hulls Adjust Height and Firmness Neck Support Pillow for Back and Side Sleepers 14x20
- Price
- $26.16
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 4mo ago

USlixury Buckwheat husks - 1 LB Pillow Fillings Stuffing Bulks 100% Buckwheat Pillow Replacement
- Price
- $14.45
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 11mo ago

LOFE Tartary Buckwheat Hulls - 6 LBS Buckwheat Pillow Fillings 100% Organic Buckwheat Groats Stuffing Bulks
- Price
- $37.04
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 1y ago

Buckwheat Hulls Premium Quality Midwest Grown Pillow Grade Filler (5 Pounds)
- Price
- $27.74
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 2y ago

USlixury Organic Buckwheat Pillow for Sleeping with Extra Organic Pillowcase and Hulls 14X20 Buckwheat Hull Pillow Adjustable Height and Firmness Firm Neck Support for Side Sleepers Cool White
- Price
- $29.05
- Rating
- 4.3/5
- Reviews
- 775
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
16
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
13%
- LOFE30%
- Hullo17%
- ZEN CHI16%
- Organic Cotton Plus10%
- Waterglider International7%
- Bucky7%
- Open — no brand owns it (5 brands, 13%)
Demand
Buckwheat Hulls search demand
Weekly searches over the year. Pick a range.
Search terms
Top Buckwheat Hulls search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- buckwheat hulls22K/yr
- buckwheat hulls pillow filling4K/yr
- buckwheat pillow refill3K/yr
Reviews and returns
What reviews say buyers love and hate about Buckwheat Hulls
We read the reviews and the return reasons for every product selling here.
“Very strong chemical smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Buckwheat Hulls questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









