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bubble guppies party supplies

Skip it

A small market ($45K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 24Conversion 40Competition 37Returns 79Price range 76Avg price 78Brand share 48Review moat 80Quality gap 35

Review moat

Great405.28

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.8%

return rate — above 5% kills the launch gate

Avg price

Great$16.07

avg listing price — sweet spot $15–$100

Price range

Great$8.11–$37.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.8%

90-day search growth — must beat 0% to launch

Market size

Bad$45K

$45K/yr · 87K searches

According to Flapen's Amazon United States niche tracking, bubble guppies party supplies is a $45K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 43/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

bubble guppies party supplies market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$24K–$32K
units × avg price
Conversion rate
3.2%
Avg BSR
#5,493
Page quality
0%
Prime
89%
Sponsored
44%
Out of stock
11.2%
Avg brand age
36 months
Avg seller age
179 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

23

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

19%

  • Kangzilang28%
  • Nickelodeon17%
  • Vosaplk14%
  • ShrooFit9%
  • PINUO7%
  • American Greetings5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.4×

Top bubble guppies party supplies search terms

  • bubble guppies birthday party decorations54K/yr
  • bubble guppies party decorations7K/yr
  • bubble guppies party supplies12K/yr
  • bubble guppies birthday5K/yr
  • bubble guppies balloons3K/yr
  • bubble guppies party favors2K/yr
  • bubble guppies party3K/yr
All search terms

Top bubble guppies party supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$9K30%$13K40%$18K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about bubble guppies party supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience18%

“FUN”

Value For Money17%

“Nice value”

Size-Overall14%

“They are good size”

Quality-Overall11%

“Good Quality”

Color6%

“Colors are nice”

Advertised Vs Actual Product5%

“As expected”

Durability5%

“Quality and Durability”

Material Quality4%

“The material was very colorful”

Gifting Purpose3%

“Cool gifts”

Inflation/Deflation2%

“inflate to a full round ball”

What buyers complain about

Size-Overall45%

“size problem”

Quality-Overall10%

“Cheap”

Advertised Vs Actual Product9%

“The pictures they supply don't match the product you buy”

Color7%

“Kind of a bummer cause her favorite color is blue”

Smell5%

“This smelled so bad we couldnt even use it for the party”

Inflation/Deflation4%

“Over half the balls had holes in them and not inflatable”

Value For Money4%

“not worth the price”

Defective Material/Parts4%

“the valve was malfunctioning”

Material Quality1%

“Very cheaply made”

Durability1%

“Can break easily”

Top return reasons

Size-Overall39%
Advertised Vs Actual Product16%
Value For Money11%
Color8%
Quality-Overall5%
Inflation/Deflation3%
Leak-Proof3%
Material Quality3%
Functionality-Overall2%
Shape/Style1%

Common questions

Is bubble guppies party supplies profitable to sell on Amazon United States?
The niche generates $45K/yr across 18 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (43/100).
How competitive is the bubble guppies party supplies niche?
13 brands and 23 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in bubble guppies party supplies?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.8%.
When does demand for bubble guppies party supplies peak?
Demand peaks in Jul–Aug; the busiest month runs 2.4× the quietest.
What does it cost to enter the bubble guppies party supplies niche?
Listings span $8.11–$37.58; the average listing price is $16.07 (sweet spot $15–$100). The average incumbent carries 405 reviews — the moat a new listing must climb.