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Bubble Blanket

Fail

Buyers convert on only 1.0% of searches, so Bubble Blanket is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$228K/yr660K searches / yr
90-day growth
-23.6%search demand this quarter
Competition
36%top-5 click share · 30 brands · 35 sellers

Flapen Score

Bubble Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Bubble Blanket is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bubble Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Bubble Blanket 660K times last year and spent an estimated $228K. The top 5 brands take 54% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 660K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $228K a year.

Searches, last 12 months
660K
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
1.0%
Market size, estimated
$228Ka year
Peak month
November7.0× the quietest month
Top search term
bubble blanket307K searches a year

02 · Price

A sale here is worth $34.91.

Listings sell for $34.91 on average, from $10.71 to $125.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $34.91 that is $3K to $9K a year per listing.

Average price
$34.91inside the $15 to $100 sweet spot
Price range
$10.71–$125.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$3K–$9K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #301 within Throws. It carries 4,066 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#301in Throws
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
4,066per listing
Listings tracked
55

04 · Newcomers

6 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
6Amazon's first-year sales bar
Average brand age
36 months

Products

Top Bubble Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

30 rising

Sellers

35

Top-5 brand share

54%

Top 20: 95%

Top-5 click share

36%

Top 20: 73%

Open market

40%

  • Brand 123%
  • Brand 28%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Bubble Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.0×

Search terms

Top Bubble Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bubble blanket307K/yr
  • rabbit fur blanket63K/yr
  • bubble throw blanket29K/yr
  • faux fur blanket queen32K/yr
  • fur blanket queen24K/yr
  • double sided faux fur blanket18K/yr
  • bubble blanket throw11K/yr
  • faux fur bubble blanket20K/yr
  • queen size faux fur blanket20K/yr
  • faux mink blanket20K/yr

Reviews and returns

What reviews say buyers love and hate about Bubble Blanket

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Soft Feel”
12%of negative reviews mention “Thickness”
3.4%of orders come back
“Not as thick as it looks”
A buyer, on “Thickness”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bubble Blanket questions

Answered from the same tracked data.