bts blanket
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.32avg listing price — sweet spot $15–$100
Price range
Incredible$15.22–$41.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great304.67avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$47K$47K/yr · 149K searches
According to Flapen's Amazon United States niche tracking, bts blanket is a $47K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
bts blanket market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $41K–$55K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #1,382
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 92%
- Out of stock
- 7.9%
- Avg brand age
- 23 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
28
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
13%
- JNIAP39%
- Ugecl15%
- Bttwoonlk13%
- Komar Kids8%
- C hello cloud7%
- ALLGEEWE6%
- Open — no brand owns it (4 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +9.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.6×
Top bts blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JNIAP Korean Group Kitchen Apron Korean Group Fan Gifts Korean Group Kitchen Gifts Korean Music Lover Gift(jung heart ap)
JNIAP$15.224.8★51 rev
Blanket Soft Cozy Flannel Warm Throw Blanket Unique Gifts Room Decor Blanket
Bttwoonlk$29.174.7★63 rev
K Pop D.e.mon Hunters Soft and Warm Blanket Specially Designed for Children.It Measures 55 inches by 40 inches.It is Suitable for Placing on Sofas and Chairs and can be Used in The Living Room (black)
Ugecl$29.884.5★81 rev
Kpop Demon Hunter Kids Onesie Pajamas - Boys Girls Long Zip Up Hooded Blanket Sleeper One Piece Costume - Official License
Komar Kids$30.614.8★75 rev
C hello cloud Oversized Hoodie Blanket Wearable Blanket sweatshirt Ultra Soft Sherpa Fleece Comfy Snuggle Hoodie Gaint Fluffy Jumper Reversible One Size Fits All Women Adults Men (Pink)
C hello cloud$26.544.8★603 rev
Newest
by launch date
ALLGEEWE Kim Taehyung Throw Blanket Bedding Fleece Blanket Home Decor Gift for Men & Women 4Sizes
ALLGEEWE$18.750 rev
Kpop Demon Hunter Kids Onesie Pajamas - Boys Girls Long Zip Up Hooded Blanket Sleeper One Piece Costume - Official License
Komar Kids$30.6175 rev
Turelos Kpop Merch Kpop Blanket Kpop Gifts K Pop Birthday Decorations K Pop Blanket 60x50in Kpop Gifts for Girls/Women Kpop Merchandise Kpop Blankets for Girls for Christmas Birthday
Turelos$23.0720 rev
Jay Franco Kids Plush Throw Blanket Ultra Soft Cozy Plush Fleece for Bed Couch Sofa Home Dcor Official Licenseds Huntrix Purple - Kpop Demon Hunters 60x90 - Large Blanket
Jay Franco$41.45398 rev
Jay Franco Kids Plush Throw Blanket Ultra Soft Cozy Plush Fleece for Bed Couch Sofa Home Dcor Official Licensed Huntrix Purple - Kpop Demon Hunters 60x90 - Large Blanket
Jay Franco$39.541,385 rev
Trending
90-day click momentum
K Pop D.e.mon Hunters Soft and Warm Blanket Specially Designed for Children.It Measures 55 inches by 40 inches.It is Suitable for Placing on Sofas and Chairs and can be Used in The Living Room (Pink)
Ugecl$29.944.5★
ALLGEEWE Kim Taehyung Throw Blanket Bedding Fleece Blanket Home Decor Gift for Men & Women 4Sizes
ALLGEEWE$18.750.0★
K Pop D.e.mon Hunters Soft and Warm Blanket Specially Designed for Children.It Measures 55 inches by 40 inches.It is Suitable for Placing on Sofas and Chairs and can be Used in The Living Room (black)
Ugecl$29.884.5★
Kpop Demon Hunter Kids Onesie Pajamas - Boys Girls Long Zip Up Hooded Blanket Sleeper One Piece Costume - Official License
Komar Kids$30.614.8★
Jay Franco Kids Plush Throw Blanket Ultra Soft Cozy Plush Fleece for Bed Couch Sofa Home Dcor Official Licensed Huntrix Purple - Kpop Demon Hunters 60x90 - Large Blanket
Jay Franco$39.544.7★
What buyers say about bts blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Comfy and Soft”
“Definitely keeps u warm”
“It fits nicely”
“Birthday gift”
“The onesie is made well”
“Super comfy”
“Does its job”
“Color is pretty”
“Aesthetically pleasing”
“Great price”
What buyers complain about
“ITS HUGE TOO”
“Not super thick”
“Low quality”
“Not worth the price”
“The picture on the blanket doesnt look like what you see on Amazon”
“Cheap Quality Material”
“Thin material”
“They didnt do a very good job on printing”
“it was an embarrassing late birthday gift”
“and smelled odd”
Top return reasons
Common questions
- Is bts blanket profitable to sell on Amazon United States?
- The niche generates $47K/yr across 12 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +9.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the bts blanket niche?
- 10 brands and 28 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in bts blanket?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.5%.
- When does demand for bts blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.6× the quietest.
- What does it cost to enter the bts blanket niche?
- Listings span $15.22–$41.45; the average listing price is $27.32 (sweet spot $15–$100). The average incumbent carries 305 reviews — the moat a new listing must climb.