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Brown Velvet Curtains

Fail

An estimated 11.2% of orders come back, so Brown Velvet Curtains is a Fail.

Flapen Score
29
29 / 100
Ranks 10,776 of 11,240 Home & Kitchen niches · −20 vs the category median of 49
Market size
$86K/yr141K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
72%top-5 click share · 11 brands · 13 sellers

Flapen Score

Brown Velvet Curtains against its category

The dotted line is the Home & Kitchen average. Past it, Brown Velvet Curtains is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Velvet Curtains market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Velvet Curtains 141K times last year and spent an estimated $86K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
1.6%
Market size, estimated
$86Ka year
Peak month
November3.1× the quietest month
Top search term
brown velvet curtains84K searches a year

02 · Price

A sale here is worth $37.62.

Listings sell for $37.62 on average, from $21.62 to $55.53. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $37.62 that is $4K to $9K a year per listing.

Average price
$37.62inside the $15 to $100 sweet spot
Price range
$21.62–$55.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
11.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #374 within Window Treatments. It carries 1,297 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#374in Window Treatments
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,297per listing
Listings tracked
18

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Brown Velvet Curtains products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

13

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

12%

  • Brand 123%
  • Brand 221%
  • Brand 317%
  • Brand 414%
  • Brand 59%
  • Brand 64%
  • Open — no brand owns it (5 brands, 12%)

Demand

Brown Velvet Curtains search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 3.1×

Search terms

Top Brown Velvet Curtains search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown velvet curtains84K/yr
  • dark brown velvet curtains14K/yr
  • chocolate brown velvet curtains12K/yr
  • velvet brown curtains11K/yr
  • chocolate velvet curtains10K/yr
  • brown velvet blackout curtains7K/yr
  • velvet curtains brown4K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Velvet Curtains

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Color”
11.2%of orders come back
“But the color was not the same”
A buyer, on “Color”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brown Velvet Curtains questions

Answered from the same tracked data.