Brown Towels

Shoppers searched for this 569K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $420K a year.

Searches, last 12 months

569K

Growth, 90 days vs prior 90

-1.5%

Conversion, latest week

3.0%

Market size, estimated

$420Ka year

Peak month

May2.6× the quietest month

Top search term

brown towels91K searches a year

Listings sell for $24.53 on average, from $9.01 to $43.52. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $24.53 that is $6K to $12K a year per listing.

Average price

$24.53inside the $15 to $100 sweet spot

Price range

$9.01–$43.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$6K–$12K

Returns

1.0%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #118 within Towels. It carries 9,526 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

10.6%

Average rank

#118in Towels

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

9,526per listing

Listings tracked

59

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

6Amazon's first-year sales bar

Average brand age

41 months