Is Brown Throw Pillows profitable to sell on Amazon United States?

Flapen scores Brown Throw Pillows 43 out of 100 on Amazon United States, a Fail. Shoppers spend $84K a year across 65 tracked products. 5 of the 19 products launched in the last year cleared the first-year sales bar. Search demand grew -0.2% in the last 90 days.

How competitive is the Brown Throw Pillows niche on Amazon United States?

28 brands and 45 sellers compete in Brown Throw Pillows on Amazon United States. The top 5 Brown Throw Pillows products take 31% of clicks, and the top 5 brands take 72%.

What do buyers complain about in Brown Throw Pillows?

Brown Throw Pillows buyers on Amazon United States complain most about Color, Quality-Overall, and Size-Overall. An estimated 3.3% of orders come back.

When does demand for Brown Throw Pillows peak?

Search demand for Brown Throw Pillows on Amazon United States peaks in Apr–Sep, and the busiest month runs 4.4× the quietest.

What does it cost to enter the Brown Throw Pillows niche?

Brown Throw Pillows sells for $17.85 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.64 to $34.68. The average product has 10,111 reviews, the count a new listing must catch up to.

Brown Throw Pillows

Fail

Buyers convert on only 1.2% of searches, so Brown Throw Pillows is a Fail.

Flapen Score: 43
43 / 100Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size: $84K/yr384K searches / yr
90-day growth: -0.2%search demand this quarter
Competition: 31%top-5 click share · 28 brands · 45 sellers

Flapen Score

Brown Throw Pillows against its category

The dotted line is the Home & Kitchen average. Past it, Brown Throw Pillows is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Brown Throw Pillows market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Throw Pillows 384K times last year and spent an estimated $84K. The top 5 brands take 72% of clicks. Demand peaks in Apr–Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 384K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months: 384K
Growth, 90 days vs prior 90: -0.2%
Conversion, latest week: 1.2%
Market size, estimated: $84Ka year
Peak month: April4.4× the quietest month
Top search term: brown pillow48K searches a year

02 · Price

A sale here is worth $17.85.

Listings sell for $17.85 on average, from $7.64 to $34.68. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $17.85 that is $2K to $4K a year per listing.

Average price: $17.85inside the $15 to $100 sweet spot
Price range: $7.64–$34.68
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 5K–6K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$4K
Returns: 3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #209 within Decorative Pillows, Inserts & Covers. It carries 10,111 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings: 97%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #209in Decorative Pillows, Inserts & Covers
Average rating: 4.56 starsAmazon United States average 4.42 stars
Average reviews: 10,111per listing
Listings tracked: 65

04 · Newcomers

5 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 19
Successful launches: 5Amazon's first-year sales bar
Average brand age: 35 months

Products

Top Brown Throw Pillows products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

Top-5 brand share

72%

Top 20: 96%

Top-5 click share

31%

Top 20: 69%

Open market

24%

Brand 145%
Brand 212%
Brand 35%
Brand 45%
Brand 54%
Brand 64%

Demand

Brown Throw Pillows search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Apr, Sep · busiest ÷ quietest = 4.4×

Search terms

Top Brown Throw Pillows search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

brown pillow48K/yr +17.8%0.7% conv.
dark brown pillow covers49K/yr -12.3%1.3% conv.
dark brown throw pillows32K/yr +0.8%1.4% conv.
brown velvet pillow covers40K/yr -6.2%1.1% conv.
chocolate brown pillow covers31K/yr -2.3%1.5% conv.
brown throw pillows for bed19K/yr +7.3%0.9% conv.
brown pillows for bed19K/yr -2.7%0.5% conv.
brown decorative pillows for bed15K/yr +15.2%0.9% conv.
chocolate brown throw pillows19K/yr -12.7%0.9% conv.
dark brown pillows17K/yr -4.9%1.0% conv.

Reviews and returns

What reviews say buyers love and hate about Brown Throw Pillows

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Soft Feel”

13%of negative reviews mention “Color”

3.3%of orders come back

“Really dark brown”

A buyer, on “Color”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Brown Throw Pillows questions

Answered from the same tracked data.

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