Brown Throw Pillows
FailBuyers convert on only 1.2% of searches, so Brown Throw Pillows is a Fail.
- Flapen Score
- 43 / 100Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 4943
- Market size
- $84K/yr384K searches / yr
- 90-day growth
- -0.2%search demand this quarter
- Competition
- 31%top-5 click share · 28 brands · 45 sellers
Flapen Score
Brown Throw Pillows against its category
The dotted line is the Home & Kitchen average. Past it, Brown Throw Pillows is stronger. Inside it, weaker.
Market
The Brown Throw Pillows market on Amazon at a glance
Shoppers on Amazon United States searched for Brown Throw Pillows 384K times last year and spent an estimated $84K. The top 5 brands take 72% of clicks. Demand peaks in Apr–Sep. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 384K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.
- Searches, last 12 months
- 384K
- Growth, 90 days vs prior 90
- -0.2%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $84Ka year
- Peak month
- April4.4× the quietest month
- Top search term
- brown pillow48K searches a year
02 · Price
A sale here is worth $17.85.
Listings sell for $17.85 on average, from $7.64 to $34.68. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $17.85 that is $2K to $4K a year per listing.
- Average price
- $17.85inside the $15 to $100 sweet spot
- Price range
- $7.64–$34.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #209 within Decorative Pillows, Inserts & Covers. It carries 10,111 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #209in Decorative Pillows, Inserts & Covers
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 10,111per listing
- Listings tracked
- 65
04 · Newcomers
5 of last year's 19 launches cleared the first-year sales bar.
19 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Brown Throw Pillows products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DEZENE Throw Pillow Covers 18x18 Chocolate Brown: Pack of 2 Cozy Soft Velvet Square Modern Luxury Decorative Throw Pillow Cases for Sofa Couch Living Room Bed Home Decor
- Price
- $13.21
- Rating
- 4.6/5
- Reviews
- 34,476
- Age
- 7y ago
MIULEE Decorative Linen Pillow Covers 18x18 Inch Dark Brown
- Price
- $17.48
- Rating
- 4.5/5
- Reviews
- 2,859
- Age
- 1y ago
MIULEE Pack of 2 Corduroy Decorative Throw Pillow Covers 18x18 Inch Soft Boho Striped Pillow Covers Modern Farmhouse Home Decor for Sofa Living Room Couch Bed Dark Brown
- Price
- $10.21
- Rating
- 4.5/5
- Reviews
- 9,774
- Age
- 1y ago
Aegero Pack of 2 Corduroy Decorative Throw Pillow Covers 18x18 InchSoft Boho Striped Pillow Covers Modern Farmhouse Home Decor for Sofa Living Room Couch BedDark Brown
- Price
- $9.40
- Rating
- 4.6/5
- Reviews
- 3,322
- Age
- 1y ago
MIULEE Boho Farmhouse Throw Pillow Covers 18x18 Inch Set of 4 Rustic Mordern Neutral Cushion Covers Soft Corduroy Nordic Fall Home Decor for Couch Bed Sofa Living Room Brown
- Price
- $20.60
- Rating
- 4.6/5
- Reviews
- 3,987
- Age
- 1y ago
Trending
estimated 90-day click momentum
Foindtower Set of 2 Decorative Soild Fringe Ruffle Throw Pillow Covers Soft Boho Farmhouse Cushion Cover Cozy Accent Retro Pillowcase for Couch Sofa Bed Living Room Home Decor 1818 Inch Dark Brown
- Price
- $21.95
- Rating
- 4.2/5
- Reviews
- 95
- Age
- 10mo ago
Allorry Throw Pillow Covers 20x20 Brown Chenille Solid Home DecorSY014B20
- Price
- $15.26
- Rating
- 4.8/5
- Reviews
- 66
- Age
- 6mo ago
MIULEE Decorative Linen Euro Sham Pillow Covers 26x26 Dark Brown
- Price
- $24.86
- Rating
- 4.5/5
- Reviews
- 2,859
- Age
- 1y ago
MIULEE Dark Brown Decorative Throw Pillow Covers 18x18 Inch for Couch Bed Sofa Pack of 2 Chocolate Boho Farmhouse Throw Pillows Soft Cross Corduroy Patchwork Textured Cushion Cases
- Price
- $12.74
- Rating
- 4.5/5
- Reviews
- 2,951
- Age
- 4mo ago
DEZENE Throw Pillow Covers 20x20 Chocolate Brown: Pack of 2 Cozy Soft Velvet Square Modern Luxury Decorative Throw Pillow Cases for Sofa Couch Living Room Bed Home Decor
- Price
- $15.72
- Rating
- 4.6/5
- Reviews
- 34,476
- Age
- 7y ago
Newest
by launch dateMIULEE Dark Brown Decorative Throw Pillow Covers 18x18 Inch for Couch Bed Sofa Pack of 2 Chocolate Boho Farmhouse Throw Pillows Soft Cross Corduroy Patchwork Textured Cushion Cases
- Price
- $12.74
- Rating
- 4.5/5
- Reviews
- 2,951
- Age
- 4mo ago
Allorry Throw Pillow Covers 20x20 Brown Chenille Solid Home DecorSY014B20
- Price
- $15.26
- Rating
- 4.8/5
- Reviews
- 66
- Age
- 6mo ago
MIULEE Textured Boucle Lumbar Pillow Cover for Bed 14x36 Dark Brown
- Price
- $20.70
- Rating
- 4.4/5
- Reviews
- 633
- Age
- 9mo ago
Foindtower Set of 2 Decorative Soild Fringe Ruffle Throw Pillow Covers Soft Boho Farmhouse Cushion Cover Cozy Accent Retro Pillowcase for Couch Sofa Bed Living Room Home Decor 1818 Inch Dark Brown
- Price
- $21.95
- Rating
- 4.2/5
- Reviews
- 95
- Age
- 10mo ago
decorUhome Fall Brown Linen Throw Pillow Covers 20x20 Set of 2
- Price
- $23.47
- Rating
- 4.7/5
- Reviews
- 272
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
28 falling
Sellers
45
Est. top-5 brand share
72%
Top 20: 96%
Est. top-5 click share
31%
Top 20: 69%
Open market
24%
- MIULEE45%
- DEZENE12%
- Aegero5%
- decorUhome5%
- Allorry4%
- Sunday Praise4%
Demand
Brown Throw Pillows search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Sep · busiest ÷ quietest = 4.4×
Search terms
Top Brown Throw Pillows search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- brown pillow48K/yr
- dark brown pillow covers49K/yr
- dark brown throw pillows32K/yr
- brown velvet pillow covers40K/yr
- chocolate brown pillow covers31K/yr
- brown throw pillows for bed19K/yr
- brown pillows for bed19K/yr
- brown decorative pillows for bed15K/yr
- chocolate brown throw pillows19K/yr
- dark brown pillows17K/yr
Reviews and returns
What reviews say buyers love and hate about Brown Throw Pillows
We read the reviews and the return reasons for every product selling here.
“Really dark brown”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Throw Pillows questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data