Brown Throw Blanket

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $556K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-8.4%

Conversion, latest week

1.9%

Market size, estimated

$556Ka year

Peak month

November1.7× the quietest month

Top search term

brown throw blanket544K searches a year

Listings sell for $23.88 on average, from $8.47 to $73.26. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $23.88 that is $6K to $12K a year per listing.

Average price

$23.88inside the $15 to $100 sweet spot

Price range

$8.47–$73.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$6K–$12K

Returns

4.1%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #232 within Throws. It carries 3,444 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

98%

Out of stock, average day

0.8%

Average rank

#232in Throws

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

3,444per listing

Listings tracked

54

15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months