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Brown Sheets King

Fail

The average product has 150,357 reviews to catch up to, so Brown Sheets King is a Fail.

Flapen Score
37
37 / 100
Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 49
Market size
$155K/yr112K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
76%top-5 click share · 7 brands · 11 sellers

Flapen Score

Brown Sheets King against its category

The dotted line is the Home & Kitchen average. Past it, Brown Sheets King is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Sheets King market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Sheets King 112K times last year and spent an estimated $155K. The top 5 brands take 93% of clicks. Demand peaks in Sep–Oct. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
4.0%
Market size, estimated
$155Ka year
Peak month
October2.0× the quietest month
Top search term
brown sheets king29K searches a year

02 · Price

A sale here is worth $34.83.

Listings sell for $34.83 on average, from $17.36 to $85.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $34.83 that is $9K to $17K a year per listing.

Average price
$34.83inside the $15 to $100 sweet spot
Price range
$17.36–$85.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$9K–$17K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Kids' Bedding. It carries 150,357 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#45in Kids' Bedding
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
150,357per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Brown Sheets King products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

11

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

3%

  • Brand 145%
  • Brand 225%
  • Brand 314%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Brown Sheets King search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 2.0×

Search terms

Top Brown Sheets King search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown sheets king29K/yr
  • brown king sheets31K/yr
  • brown king size sheets10K/yr
  • dark brown king sheets5K/yr
  • brown king sheet set5K/yr
  • brown bed sheets king5K/yr
  • brown king size sheets set4K/yr
  • king size brown sheets4K/yr
  • king sheets brown4K/yr
  • dark brown sheets king4K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Sheets King

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Soft Feel”
11%of negative reviews mention “Size-Overall”
2.4%of orders come back
“Do not fit”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Brown Sheets King questions

Answered from the same tracked data.