Brown Leather Desk Chair

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months

60K

Growth, 90 days vs prior 90

-3.9%

Conversion, latest week

0.9%

Market size, estimated

$63Ka year

Peak month

December3.0× the quietest month

Top search term

rustic office chair10K searches a year

Listings sell for $111.49 on average, from $15.28 to $299.15. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $111.49 that is $0 to $11K a year per listing.

Average price

$111.49above the $15 to $100 sweet spot

Price range

$15.28–$299.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$11K

Returns

1.5%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #361 within Home Office Furniture. It carries 1,545 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

43%

Out of stock, average day

6.7%

Average rank

#361in Home Office Furniture

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

1,545per listing

Listings tracked

67

25 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

25

Successful launches

22Amazon's first-year sales bar

Average brand age

29 months