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Brown King Size Comforter Set

Fail

Demand is soft, at -25.4% this quarter, so Brown King Size Comforter Set is a Fail.

Flapen Score
39
39 / 100
Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 49
Market size
$76K/yr137K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
45%top-5 click share · 20 brands · 25 sellers

Flapen Score

Brown King Size Comforter Set against its category

The dotted line is the Home & Kitchen average. Past it, Brown King Size Comforter Set is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown King Size Comforter Set market on Amazon at a glance

Shoppers on Amazon United States searched for Brown King Size Comforter Set 137K times last year and spent an estimated $76K. The top 5 brands take 72% of clicks. Demand peaks in Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
0.9%
Market size, estimated
$76Ka year
Peak month
November2.1× the quietest month
Top search term
brown king size comforter set67K searches a year

02 · Price

A sale here is worth $58.74.

Listings sell for $58.74 on average, from $33.84 to $106.69. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $58.74 that is $0 to $6K a year per listing.

Average price
$58.74inside the $15 to $100 sweet spot
Price range
$33.84–$106.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #54 within Comforters & Sets. It carries 8,908 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#54in Comforters & Sets
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
8,908per listing
Listings tracked
32

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
38 months

Products

Top Brown King Size Comforter Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

25

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

45%

Top 20: 87%

Open market

23%

  • Brand 125%
  • Brand 220%
  • Brand 316%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Brown King Size Comforter Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25DecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Brown King Size Comforter Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown king size comforter set67K/yr
  • brown king comforter set18K/yr
  • king size comforter set brown17K/yr
  • brown king size comforter8K/yr
  • brown comforter king size27K/yr

Reviews and returns

What reviews say buyers love and hate about Brown King Size Comforter Set

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Soft Feel”
13%of negative reviews mention “Size-Overall”
4.0%of orders come back
“this thing is huge”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brown King Size Comforter Set questions

Answered from the same tracked data.