Brown Heated Blanket

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -65.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months

21K

Growth, 90 days vs prior 90

-65.5%

Conversion, latest week

4.4%

Market size, estimated

$36Ka year

Top search term

brown heated blanket12K searches a year

Listings sell for $39.62 on average, from $22.01 to $73.22. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $39.62 that is $0 to $4K a year per listing.

Average price

$39.62inside the $15 to $100 sweet spot

Price range

$22.01–$73.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

4.3%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.0% of listings are out of stock. The average listing ranks #344 within Electric Blankets. It carries 1,272 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

24.0%

Average rank

#344in Electric Blankets

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

1,272per listing

Listings tracked

23

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

2Amazon's first-year sales bar

Average brand age

21 months