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Brown Futon

Maybe

An estimated 0.2% of orders come back. But buyers convert on only 0.6% of searches, so Brown Futon is a Maybe.

Flapen Score
57
57 / 100
Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 49
Market size
$80K/yr66K searches / yr
90-day growth
+5.5%search demand this quarter
Competition
26%top-5 click share · 57 brands · 77 sellers

Flapen Score

Brown Futon against its category

The dotted line is the Home & Kitchen average. Past it, Brown Futon is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Futon market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Futon 66K times last year and spent an estimated $80K. The top 5 brands take 38% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+5.5%
Conversion, latest week
0.6%
Market size, estimated
$80Ka year
Peak month
August1.3× the quietest month
Top search term
brown futon28K searches a year

02 · Price

A sale here is worth $192.44.

Listings sell for $192.44 on average, from $43.40 to $326.88. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $192.44 that is $0 to $19K a year per listing.

Average price
$192.44above the $15 to $100 sweet spot
Price range
$43.40–$326.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$19K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 28.5% of listings are out of stock. The average listing ranks #942 within Living Room Furniture. It carries 1,158 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
27%
Out of stock, average day
28.5%
Average rank
#942in Living Room Furniture
Average rating
4.00 starsAmazon United States average 4.42 stars
Average reviews
1,158per listing
Listings tracked
92

04 · Newcomers

25 of last year's 40 launches cleared the first-year sales bar.

40 products launched here in the last 12 months. 25 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
40
Successful launches
25Amazon's first-year sales bar
Average brand age
19 months

Products

Top Brown Futon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

57 rising

Sellers

77

Top-5 brand share

38%

Top 20: 78%

Top-5 click share

26%

Top 20: 56%

Open market

58%

  • Brand 112%
  • Brand 28%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Brown Futon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '24Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Brown Futon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown futon28K/yr
  • black leather futon15K/yr
  • brown futon sofa bed8K/yr
  • futon brown6K/yr
  • brown futon couch6K/yr
  • black leather futon couch4K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Futon

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Comfort-Overall”
22%of negative reviews mention “Size-Overall”
0.2%of orders come back
“Bit small”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Brown Futon questions

Answered from the same tracked data.