Skip to content

Brown Duvet Cover

Fail

Buyers convert on only 1.3% of searches, so Brown Duvet Cover is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$354K/yr492K searches / yr
90-day growth
-2.8%search demand this quarter
Competition
42%top-5 click share · 19 brands · 24 sellers

Flapen Score

Brown Duvet Cover against its category

The dotted line is the Home & Kitchen average. Past it, Brown Duvet Cover is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Duvet Cover market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Duvet Cover 492K times last year and spent an estimated $354K. The top 5 brands take 70% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 492K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $354K a year.

Searches, last 12 months
492K
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
1.3%
Market size, estimated
$354Ka year
Peak month
November1.6× the quietest month
Top search term
brown duvet cover158K searches a year

02 · Price

A sale here is worth $53.67.

Listings sell for $53.67 on average, from $20.16 to $119.38. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $53.67 that is $0 to $5K a year per listing.

Average price
$53.67inside the $15 to $100 sweet spot
Price range
$20.16–$119.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #69 within Duvet Covers & Sets. It carries 6,988 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
10.1%
Average rank
#69in Duvet Covers & Sets
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
6,988per listing
Listings tracked
35

04 · Newcomers

4 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Brown Duvet Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

24

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

24%

  • Brand 126%
  • Brand 218%
  • Brand 312%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Brown Duvet Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Brown Duvet Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown duvet cover158K/yr
  • brown duvet cover queen58K/yr
  • dark brown duvet cover41K/yr
  • brown duvet cover king50K/yr
  • brown duvet25K/yr
  • chocolate brown duvet cover24K/yr
  • duvet cover brown21K/yr
  • brown linen duvet cover17K/yr
  • espresso duvet cover7K/yr
  • brown duvet cover full12K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Duvet Cover

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Soft Feel”
29%of negative reviews mention “Color”
6.6%of orders come back
“The color is off”
A buyer, on “Color”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Brown Duvet Cover questions

Answered from the same tracked data.