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Brown Curtains

Fail

An estimated 7.5% of orders come back, so Brown Curtains is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$263K/yr668K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
41%top-5 click share · 24 brands · 28 sellers

Flapen Score

Brown Curtains against its category

The dotted line is the Home & Kitchen average. Past it, Brown Curtains is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Curtains market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Curtains 668K times last year and spent an estimated $263K. The top 5 brands take 67% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 668K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $263K a year.

Searches, last 12 months
668K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
1.3%
Market size, estimated
$263Ka year
Peak month
November2.1× the quietest month
Top search term
brown blackout curtains145K searches a year

02 · Price

A sale here is worth $29.42.

Listings sell for $29.42 on average, from $9.85 to $61.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $29.42 that is $7K to $15K a year per listing.

Average price
$29.42inside the $15 to $100 sweet spot
Price range
$9.85–$61.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$7K–$15K
Returns
7.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #306 within Window Treatments. It carries 8,537 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#306in Window Treatments
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
8,537per listing
Listings tracked
41

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Brown Curtains products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

28

Top-5 brand share

67%

Top 20: 97%

Top-5 click share

41%

Top 20: 80%

Open market

27%

  • Brand 120%
  • Brand 216%
  • Brand 315%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Brown Curtains search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KBlack Friday '24Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.1×

Search terms

Top Brown Curtains search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown blackout curtains145K/yr
  • dark brown curtains92K/yr
  • brown linen curtains61K/yr
  • brown curtains blackout39K/yr
  • chocolate brown curtains55K/yr
  • dark brown blackout curtains24K/yr
  • chocolate curtains29K/yr
  • blackout curtains brown20K/yr
  • brown black out curtains21K/yr
  • black and brown curtains25K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Curtains

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Color”
7.5%of orders come back
“Color is off”
A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brown Curtains questions

Answered from the same tracked data.