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Brown Comforter

Fail

Buyers convert on only 0.7% of searches, so Brown Comforter is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$403K/yr1.1M searches / yr
90-day growth
-8.3%search demand this quarter
Competition
54%top-5 click share · 11 brands · 13 sellers

Flapen Score

Brown Comforter against its category

The dotted line is the Home & Kitchen average. Past it, Brown Comforter is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Comforter market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Comforter 1.1M times last year and spent an estimated $403K. The top 5 brands take 83% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $403K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
0.7%
Market size, estimated
$403Ka year
Peak month
November1.6× the quietest month
Top search term
brown comforter set214K searches a year

02 · Price

A sale here is worth $47.59.

Listings sell for $47.59 on average, from $21.86 to $80.02. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $47.59 that is $12K to $24K a year per listing.

Average price
$47.59inside the $15 to $100 sweet spot
Price range
$21.86–$80.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$12K–$24K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Comforters & Sets. It carries 6,565 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#37in Comforters & Sets
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
6,565per listing
Listings tracked
24

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
41 months

Products

Top Brown Comforter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

13

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

11%

  • Brand 143%
  • Brand 216%
  • Brand 312%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (5 brands, 11%)

Demand

Brown Comforter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Brown Comforter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown comforter set214K/yr
  • brown comforter243K/yr
  • brown bedding95K/yr
  • brown queen comforter set76K/yr
  • brown comforter set queen92K/yr
  • brown king size comforter set67K/yr
  • brown bedding set71K/yr
  • brown comforter set king33K/yr
  • dark brown comforter39K/yr
  • brown bed set22K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Comforter

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Comfort-Overall”
22%of negative reviews mention “Color”
3.2%of orders come back
“Color is off”
A buyer, on “Color”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brown Comforter questions

Answered from the same tracked data.