Brown Comforter
FailBuyers convert on only 0.7% of searches, so Brown Comforter is a Fail.
- Flapen Score
- 44 / 100Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 4944
- Market size
- $403K/yr1.1M searches / yr
- 90-day growth
- -8.3%search demand this quarter
- Competition
- 54%top-5 click share · 11 brands · 13 sellers
Flapen Score
Brown Comforter against its category
The dotted line is the Home & Kitchen average. Past it, Brown Comforter is stronger. Inside it, weaker.
Market
The Brown Comforter market on Amazon at a glance
Shoppers on Amazon United States searched for Brown Comforter 1.1M times last year and spent an estimated $403K. The top 5 brands take 83% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $403K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -8.3%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $403Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- brown comforter set214K searches a year
02 · Price
A sale here is worth $47.59.
Listings sell for $47.59 on average, from $21.86 to $80.02. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $47.59 that is $12K to $24K a year per listing.
- Average price
- $47.59inside the $15 to $100 sweet spot
- Price range
- $21.86–$80.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $12K–$24K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Comforters & Sets. It carries 6,565 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #37in Comforters & Sets
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 6,565per listing
- Listings tracked
- 24
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Brown Comforter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
13
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
11%
- Brand 143%
- Brand 216%
- Brand 312%
- Brand 47%
- Brand 56%
- Brand 65%
- Open — no brand owns it (5 brands, 11%)
Demand
Brown Comforter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Brown Comforter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brown comforter set214K/yr
- brown comforter243K/yr
- brown bedding95K/yr
- brown queen comforter set76K/yr
- brown comforter set queen92K/yr
- brown king size comforter set67K/yr
- brown bedding set71K/yr
- brown comforter set king33K/yr
- dark brown comforter39K/yr
- brown bed set22K/yr
Reviews and returns
What reviews say buyers love and hate about Brown Comforter
We read the reviews and the return reasons for every product selling here.
“Color is off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Comforter questions
Answered from the same tracked data.









