Brown Candles

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months

168K

Growth, 90 days vs prior 90

-16.1%

Conversion, latest week

3.2%

Market size, estimated

$98Ka year

Peak month

November4.1× the quietest month

Top search term

brown candles61K searches a year

Listings sell for $18.03 on average, from $4.87 to $47.47. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $18.03 that is $0 to $2K a year per listing.

Average price

$18.03inside the $15 to $100 sweet spot

Price range

$4.87–$47.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.1%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #170 within Candles. It carries 1,210 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

98%

Out of stock, average day

8.9%

Average rank

#170in Candles

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

1,210per listing

Listings tracked

61

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months