brown bathroom rugs
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Great$20.10avg listing price — sweet spot $15–$100
Price range
Great$7.12–$40.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$506K$506K/yr · 1.1M searches
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,949.09avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, brown bathroom rugs is a $506K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 35% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 61/100.
Data updated Jul 5, 2026 · scored weekly · How we score niches
brown bathroom rugs market data
- Units sold / yr
- 20K–25K
- avg 0–100/product
- Revenue / yr
- $402K–$503K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #195
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 89%
- Out of stock
- 4.8%
- Avg brand age
- 34 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
84 falling
Sellers
94
Top-5 brand share
35%
Top 20: 69%
Top-5 click share
13%
Top 20: 33%
Open market
61%
- OLANLY11%
- H.VERSAILTEX8%
- MIULEE6%
- HOMEIDEAS6%
- Yimobra5%
- ACCUMTEK4%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +6.1% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.9×
Top brown bathroom rugs search terms
- brown bathroom rugs300K/yr
- yellow bathroom rug124K/yr
- sage green bath mat95K/yr
- navy bathroom rug64K/yr
- gold bathroom rugs100K/yr
- light blue bath mat43K/yr
- bath mat green39K/yr
- sage green bathroom rug39K/yr
- green bath mats34K/yr
- teal bath mat33K/yr
Top brown bathroom rugs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
H.VERSAILTEX Sage Bathroom Rugs Bath Mat Set of 2 Extra Thick Chenille Striped Pattern Shaggy Bath Rugs for Bath Room Non Skid Bath Mats for Bathroom Floor (32 x 20 Plus 24 x 17 - Inches)
H.VERSAILTEX$24.084.3★76,030 rev
AMOAMI Upgraded Waffle Bath Mat Super Absorbent Non Slip Bath Mats for Bathroom Floor Machine Washable Bathroom Rugs with Tassels Rubber Backed Bathroom Mats Ultra Soft 17 x 24 Brown
AMOAMI$7.844.0★5,506 rev
Yimobra Bathroom Rug Mat Non Slip and Super Absorbent Bath Mat Machine Washable Quick Dry Ultra Plush Chenille Shower Rugs for Bathroom Floor Sink Tub and Shower Outside Brown 24 x 17
Yimobra$12.954.4★9,177 rev
H.VERSAILTEX Navy Blue Bath Rug Bath Mat Non Slip Bath Mats for Bathroom Floor Bathroom Rug Extra Thick Chenille Rug 17 x 24 Absorbent Soft Shaggy Washable Dry Fast Plush Rugs for Bathtubs
H.VERSAILTEX$10.734.3★24,228 rev
Bcoimo Small Bath Rug Mat 24x17 Chenille High Absorbent Latte Bathroom Mats
Bcoimo$7.944.4★992 rev
Newest
by launch date
Neween Bathroom Rugs Set 3 Piece Absorbent Memory Foam Bath Mat Brown
Neween$20.1156 rev
Bcoimo Small Bath Rug Mat 24x17 Chenille High Absorbent Latte Bathroom Mats
Bcoimo$7.94992 rev
MondayRug Bathroom Rugs Non Slip 24x16 Absorbent Bath Mat Light Yellow
MondayRug$7.12751 rev
MIULEE Set of 2 Waffle Bathroom Rugs Boho Bath Mat Chocolate 18x30 Inch
MIULEE$38.232,134 rev
HUXMEYSON Bathroom Rugs Sets 3 Piece Non-Slip & Quick Dry Bath Mat Set Ultra Soft Velvet Bath Rugs for Bathroom Toilet and Shower Floor Brown
HUXMEYSON$29.501,083 rev
Trending
90-day click momentumNeween Bathroom Rugs Set 3 Piece Absorbent Memory Foam Bath Mat Brown
Neween$20.114.2★
GRANNY SAYS Bathroom Rugs Sets 2 Piece Soft Bath Mats for Bathroom Bath Rugs Non Slip Washable Absorbent Bath Rug for Tub Shower and Toilet Bathroom Mat Set (Brown 20 x 32 + 16 x 24)
GRANNY SAYS$23.474.2★
Bcoimo Small Bath Rug Mat 24x17 Chenille High Absorbent Latte Bathroom Mats
Bcoimo$7.944.4★
HUXMEYSON Bathroom Rugs Sets 3 Piece Non-Slip & Quick Dry Bath Mat Set Ultra Soft Velvet Bath Rugs for Bathroom Toilet and Shower Floor Brown
HUXMEYSON$29.504.4★
ACCUMTEK Upgrade Extra Large Brown Bathroom Rug Set 3 Pieces Ultra Soft Thick Absorbent Bath Mats Non Slip Chenille Toilet Mat for Bathroom Bedroom Kitchen Dark Coffee
ACCUMTEK$40.714.6★
What buyers say about brown bathroom rugs
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and soft”
“A+ quality”
“Colors are beautiful”
“Very affordable”
“Good absorption”
“Better than I expected”
“It's comfortable”
“Fit perfect for what I needed”
“Does not slip”
“Good thick material”
What buyers complain about
“Little small”
“Doesnt grip at all”
“not as thick as it looks”
“Cheap quality”
“FALSE ADVERTISEMENT”
“Odd color”
“Not worth the money at half the price”
“Falling apart after one wash”
“they wouldn't stick to the rug”
“Not absorbing”
Top return reasons
Common questions
- Is brown bathroom rugs profitable to sell on Amazon United States?
- The niche generates $506K/yr across 191 tracked products. 20 of 35 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Worth a look (61/100).
- How competitive is the brown bathroom rugs niche?
- 84 brands and 94 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 35% of demand.
- What do buyers complain about in brown bathroom rugs?
- Top complaints mined from reviews: Size-Overall, Grip, Thickness. The return rate is 3.9%.
- When does demand for brown bathroom rugs peak?
- Demand peaks in May–Jun; the busiest month runs 1.9× the quietest.
- What does it cost to enter the brown bathroom rugs niche?
- Listings span $7.12–$40.71; the average listing price is $20.10 (sweet spot $15–$100). The average incumbent carries 10,949 reviews — the moat a new listing must climb.