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Brown Balloons

Fail

Prices span $4.41–$12.83, mostly outside the sweet spot, so Brown Balloons is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$195K/yr357K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
31%top-5 click share · 26 brands · 35 sellers

Flapen Score

Brown Balloons against its category

The dotted line is the Home & Kitchen average. Past it, Brown Balloons is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Balloons market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Balloons 357K times last year and spent an estimated $195K. The top 5 brands take 65% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 357K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $195K a year.

Searches, last 12 months
357K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
7.3%
Market size, estimated
$195Ka year
Peak month
November2.2× the quietest month
Top search term
brown balloons233K searches a year

02 · Price

A sale here is worth $7.44.

Listings sell for $7.44 on average, from $4.41 to $12.83. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $7.44 that is $4K to $6K a year per listing.

Average price
$7.44under the $15 to $100 sweet spot
Price range
$4.41–$12.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #342 within Balloons. It carries 3,486 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#342in Balloons
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
3,486per listing
Listings tracked
49

04 · Newcomers

3 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
3Amazon's first-year sales bar
Average brand age
25 months

Products

Top Brown Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

26 rising

Sellers

35

Top-5 brand share

65%

Top 20: 97%

Top-5 click share

31%

Top 20: 75%

Open market

28%

  • Brand 123%
  • Brand 216%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Brown Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.2×

Search terms

Top Brown Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown balloons233K/yr
  • dark brown balloons26K/yr
  • brown ballons13K/yr
  • brown balloon11K/yr
  • globos cafes7K/yr
  • globos cafe8K/yr
  • balloons brown7K/yr
  • globos marron5K/yr
  • chocolate brown balloons7K/yr
  • chocolate balloons7K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Balloons

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
45%of negative reviews mention “Color”
4.1%of orders come back
“Colors dont match”
A buyer, on “Color”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Brown Balloons questions

Answered from the same tracked data.