Skip to content

Brooklinen Sheets

Maybe

The products selling today average only 4.2★. But buyers convert on only 0.8% of searches, so Brooklinen Sheets is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 49
Market size
$606K/yr638K searches / yr
90-day growth
+9.1%search demand this quarter
Competition
38%top-5 click share · 20 brands · 30 sellers

Flapen Score

Brooklinen Sheets against its category

The dotted line is the Home & Kitchen average. Past it, Brooklinen Sheets is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brooklinen Sheets market on Amazon at a glance

Shoppers on Amazon United States searched for Brooklinen Sheets 638K times last year and spent an estimated $606K. The top 5 brands take 80% of clicks. Demand peaks in Jun. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 638K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $606K a year.

Searches, last 12 months
638K
Growth, 90 days vs prior 90
+9.1%
Conversion, latest week
0.8%
Market size, estimated
$606Ka year
Peak month
June2.1× the quietest month
Top search term
brooklinen sheets151K searches a year

02 · Price

A sale here is worth $120.21.

Listings sell for $120.21 on average, from $23.20 to $385.15. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $120.21 that is $0 to $12K a year per listing.

Average price
$120.21above the $15 to $100 sweet spot
Price range
$23.20–$385.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #343 within Sheets & Pillowcases. It carries 18,298 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
69%
Out of stock, average day
8.0%
Average rank
#343in Sheets & Pillowcases
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
18,298per listing
Listings tracked
49

04 · Newcomers

8 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
8Amazon's first-year sales bar
Average brand age
55 months

Products

Top Brooklinen Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

30

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

38%

Top 20: 68%

Open market

17%

  • Brand 163%
  • Brand 28%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (14 brands, 17%)

Demand

Brooklinen Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.1×

Search terms

Top Brooklinen Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brooklinen sheets151K/yr
  • brooklinen107K/yr
  • wamsutta sheets91K/yr
  • king sheets with corner straps24K/yr
  • percale sheets king27K/yr
  • wamsutta39K/yr
  • wamsutta dream zone sheets35K/yr
  • wamsutta dream zone21K/yr
  • king percale sheet set19K/yr
  • wamsutta sheets queen19K/yr

Reviews and returns

What reviews say buyers love and hate about Brooklinen Sheets

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Soft Feel”
11%of negative reviews mention “Quality-Overall”
2.8%of orders come back
“Cheap Quality”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brooklinen Sheets questions

Answered from the same tracked data.