Brooklinen Down Pillow

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months

33K

Growth, 90 days vs prior 90

+10.2%

Conversion, latest week

1.8%

Market size, estimated

$62Ka year

Peak month

December1.9× the quietest month

Top search term

brooklinen down pillow15K searches a year

Listings sell for $104.69 on average, from $50.96 to $155.37. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $104.69 that is $0 to $10K a year per listing.

Average price

$104.69above the $15 to $100 sweet spot

Price range

$50.96–$155.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$10K

Returns

2.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #496 within Bed Pillows & Positioners. It carries 65,611 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

38%

Out of stock, average day

2.3%

Average rank

#496in Bed Pillows & Positioners

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

65,611per listing

Listings tracked

8

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

43 months