Brooklinen Down Comforter

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.

Searches, last 12 months

52K

Growth, 90 days vs prior 90

-39.3%

Conversion, latest week

1.1%

Market size, estimated

$160Ka year

Top search term

brooklinen comforter15K searches a year

Listings sell for $268.22 on average, from $33.56 to $582.08. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $268.22 that is $0 to $27K a year per listing.

Average price

$268.22above the $15 to $100 sweet spot

Price range

$33.56–$582.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$27K

Returns

4.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #250 within Comforters & Sets. It carries 671 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

45%

Out of stock, average day

19.5%

Average rank

#250in Comforters & Sets

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

671per listing

Listings tracked

20

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

9Amazon's first-year sales bar

Average brand age

52 months