Is broiler pan for oven profitable to sell on Amazon United States?

The niche generates $628K/yr across 20 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the broiler pan for oven niche?

13 brands and 45 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in broiler pan for oven?

Top complaints mined from reviews: Rusts/Corrodes, Size-Overall, Quality-Overall. The return rate is 2.2%.

When does demand for broiler pan for oven peak?

Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the broiler pan for oven niche?

Listings span $13.86–$36.83; the average listing price is $25.79 (sweet spot $15–$100). The average incumbent carries 2,106 reviews — the moat a new listing must climb.

broiler pan for oven

Worth a look

Shows a sweet-spot price point ($25.79 avg), but soft demand (-8.3% this quarter) keeps it on the watch list.

Avg price

Incredible$25.79

avg listing price — sweet spot $15–$100

Price range

Great$13.86–$36.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Returns

Good2.2%

return rate — above 5% kills the launch gate

Market size

Good$628K

$628K/yr · 346K searches

Review moat

Okay2,105.95

avg incumbent reviews — the moat a new listing must climb

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, broiler pan for oven is a $628K/yr Amazon United States market (346K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 52/100.

Data updated Aug 5, 2026 · scored weekly · How we score niches

broiler pan for oven market data

Units sold / yr: 25K–30K; avg 1,000–1,250/product
Revenue / yr: $645K–$774K; units × avg price
Conversion rate: 7.0%
Avg BSR: #251
Page quality: 0%
Prime: 95%
Sponsored: 95%
Out of stock: 0.3%
Avg brand age: 60 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

14%

CULINARIN33%
GoodCook18%
Whirlpool18%
Nordic Ware6%
VANKUTL6%
GE4%
Open — no brand owns it (7 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top broiler pan for oven search terms

broiler pan for oven143K/yr -5.3%8.3% conv.
broiler pan77K/yr -2.9%5.5% conv.
broiler pan with rack for oven9K/yr +91.9%7.5% conv.
broiling pan for oven19K/yr -17.4%7.7% conv.
oven grill pan12K/yr +1.4%3.1% conv.
broiler pan for oven nonstick18K/yr -61.7%7.9% conv.
broiling pan11K/yr -14.8%6.0% conv.
broiler pans7K/yr -1.0%5.0% conv.
oven broiler pan6K/yr -13.4%8.3% conv.
grill pan for oven6K/yr +0.8%1.7% conv.

All search terms

Top broiler pan for oven products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Whirlpool 4396923 Genuine OEM Broiler Pan Premium Oven Broiling Pan Replacement

Whirlpool$24.944.6★4,369 rev

Broiler Pan for Oven Nonstick 16.75 x 13 Porcelain Nonstick Coated - Broiling Pan for Oven Withstands Heat up to 550 F - Heavy Duty Broil Pans and Rack Circulates Heat and Drains Fat (Speckled)

CULINARIN$30.404.6★258 rev

GoodCook Everyday Broiler Baking Pan with Built-in Handles Nonstick Warp-Resistant Heavy-Gauge Steel Construction Even-Heating Oblong Pan with Drip Rack 7x11-Inch Gray

GoodCook$19.054.3★408 rev

Broiler Pan for Oven Nonstick 16.75 x 13 Ceramic Coated - Broiling Pan for Oven Withstands Heat up to 550 F - Heavy Duty Broil Pans and Rack Circulate Heat and Drain Fat (Black)

CULINARIN$28.874.6★158 rev

Broiler Pan for Oven Nonstick 16.75 x 13 Porcelain Nonstick Coated - Broiling Pan for Oven Withstands Heat up to 550 F - Heavy Duty Broil Pans and Rack Circulates Heat and Drains Fat (Black)

CULINARIN$29.504.6★258 rev

Newest

by launch date

16.75 Broiler Pan for Oven with Rack 2-Piece Thick Porcelain Enamel Roasting Pan Set Heavy Duty Grill Pan & Drip Tray Large Nonstick Oven Pan for Baking Grilling & Roasting Bacon Steak Meats

AURORAKI$26.3038 rev

2mo ago

RIDGEPOLE 16.7 Broiler Pan for Oven with Rack Porcelain Enamel Roasting Pan Set Nonstick Broiling Pan for Oven Heavy Duty Grill Pan & Drip Tray for Baking Grilling & Roasting Bacon Steak Meats

RIDGEPOLE$27.7581 rev

3mo ago

Broiler Pan for Oven Nonstick 16.75 x 13 Porcelain Nonstick Coated - Broiling Pan for Oven Withstands Heat up to 550 F - Heavy Duty Broil Pans and Rack Circulates Heat and Drains Fat (Black)

CULINARIN$29.50258 rev

3mo ago

VANKUTL Broiler Pan for Oven 16.7513 Non-Stick Porcelain Coated 2-Piece Set Broiling Pan for Oven Safe Up to 500F Drains Fat Dishwasher Safe Broiler Pans for Steak Bacon & Vegetable

VANKUTL$26.0332 rev

4mo ago

Broiler Pan for Oven Nonstick 16.75 x 13 Ceramic Coated - Broiling Pan for Oven Withstands Heat up to 550 F Heavy Duty Broil Pans and Rack Circulates Heat and Drains Fat (Speckled)

CULINARIN$30.80158 rev

6mo ago

What buyers say about broiler pan for oven

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning15%

“cleans up nicely”

Quality-Overall13%

“The pan is a great quality”

Size-Overall10%

“I love the size”

Baking9%

“Perfect for all of my baking needs”

Value For Money7%

“Great value”

Advertised Vs Actual Product5%

“Works as advertised”

Cooking Experience4%

“it cooks so perfectly”

Strength4%

“Great & sturdy”

Non-Stick Coating3%

“Pan is non stick”

Toasting3%

“Perfect for toaster over or regular oven”

What buyers complain about

Rusts/Corrodes12%

“looks like it's starting to rust”

Size-Overall11%

“large size”

Quality-Overall10%

“the quality is subpar”

Ease Of Cleaning9%

“it doesnt clean well”

Adhesion/Stickiness6%

“Everything sticks to it”

Advertised Vs Actual Product5%

“The pictured dimensions is misleading”

Durability5%

“the rack is falling apart”

Non-Stick Coating5%

“It is not a solid non-stick”

Cooking Experience3%

“Not a safe pan for cooking”

Value For Money3%

“not for $30”

Top return reasons

Size-Overall65%

Advertised Vs Actual Product7%

Value For Money3%

Quality-Overall3%

Adhesion/Stickiness2%

Material Quality2%

Functionality-Overall2%

Scratch Resistance1%

Rusts/Corrodes1%

Strength1%

Common questions

Is broiler pan for oven profitable to sell on Amazon United States?: The niche generates $628K/yr across 20 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the broiler pan for oven niche?: 13 brands and 45 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in broiler pan for oven?: Top complaints mined from reviews: Rusts/Corrodes, Size-Overall, Quality-Overall. The return rate is 2.2%.
When does demand for broiler pan for oven peak?: Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the broiler pan for oven niche?: Listings span $13.86–$36.83; the average listing price is $25.79 (sweet spot $15–$100). The average incumbent carries 2,106 reviews — the moat a new listing must climb.