- Flapen Score
- 38 / 100Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 4938
- Market size
- $83K/yr93K searches / yr
- 90-day growth
- -29.3%search demand this quarter
- Competition
- 56%top-5 click share · 12 brands · 33 sellers
Flapen Score
Brie Baker against its category
The dotted line is the Home & Kitchen average. Past it, Brie Baker is stronger. Inside it, weaker.
Market
The Brie Baker market on Amazon at a glance
Shoppers on Amazon United States searched for Brie Baker 93K times last year and spent an estimated $83K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- -29.3%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $83Ka year
- Peak month
- December12.6× the quietest month
- Top search term
- brie baker36K searches a year
02 · Price
A sale here is worth $30.29.
Listings sell for $30.29 on average, from $11.51 to $54.68. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $30.29 that is $0 to $3K a year per listing.
- Average price
- $30.29inside the $15 to $100 sweet spot
- Price range
- $11.51–$54.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 6.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #343 within Bakers & Casseroles. It carries 529 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 17.3%
- Average rank
- #343in Bakers & Casseroles
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 529per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Brie Baker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
33
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
16%
- Brand 125%
- Brand 223%
- Brand 317%
- Brand 49%
- Brand 55%
- Brand 65%
- Open — no brand owns it (6 brands, 16%)
Demand
Brie Baker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 12.6×
Search terms
Top Brie Baker search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brie baker36K/yr
- brie baking dish24K/yr
- brie baker with lid12K/yr
- brie cheese baking dish10K/yr
- baked brie baking dish8K/yr
- brie dish4K/yr
Reviews and returns
What reviews say buyers love and hate about Brie Baker
We read the reviews and the return reasons for every product selling here.
“does not match”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brie Baker questions
Answered from the same tracked data.









