brie baker
Skip itSoft demand (-29.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.29avg listing price — sweet spot $15–$100
Price range
Great$11.51–$54.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good528.85avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$83K$83K/yr · 93K searches
Returns
Bad6.3%return rate — above 5% kills the launch gate
Growth
Bad-29.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, brie baker is a $83K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
brie baker market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $76K–$91K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #343
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 17.3%
- Avg brand age
- 51 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
33
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
16%
- Twine25%
- Muldale23%
- Creative Co-Op17%
- STAUB9%
- Le Creuset5%
- CYPRESS SUNRISE5%
- Open — no brand owns it (6 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 12.6×
Top brie baker search terms
- brie baker36K/yr
- brie baking dish24K/yr
- brie baker with lid12K/yr
- brie cheese baking dish10K/yr
- baked brie baking dish8K/yr
- brie dish4K/yr
Top brie baker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Twine Ceramic Brie Baker with Acacia Wood Spreader Brie Baking Dish with Lid Brie Cheese Baking Dish Ceramic Bakeware White Set of 1
Twine$27.814.7★306 rev
Muldale Ceramic Camembert Baker with Lid and Wooden Spreader - Brie Baking Dish Set for Entertaining - 5.5 Oven Safe Blue
Muldale$32.034.7★282 rev
Staub Ceramic 8-inch Round Covered Brie Baker - White
STAUB$48.894.6★241 rev
Creative Co-Op Brie Bakers with Lids & Wood Spreaders (Set of 2 Colors)
Creative Co-Op$35.404.7★334 rev
Twine Ceramic Brie Baker with Wood Spreader Brie Baking Tools with Lid Bakeware Sets Terra Cotta Ceramic Kitchen Set of 1
Twine$29.024.7★306 rev
Newest
by launch date
Mud Pie White Stoneware Cow Brie Baker
Mud Pie$24.241 rev
Muldale Ceramic Camembert Baker with Lid and Wooden Spreader - Brie Baking Dish Set for Entertaining - 5.5 Oven Safe Blue
Muldale$32.03282 rev
Now Designs White Brie Baker - Elegant Ceramic Cheese Baking Dish 7.5-Inch Diameter
Now Designs$23.553 rev
Twine Ceramic Brie Baker with Wood Spreader Brie Baking Tools with Lid Bakeware Sets Terra Cotta Ceramic Kitchen Set of 1
Twine$29.02306 rev
Muldale Brie Baker with Lid and Spreader - Camembert Baker Crock in Red
Muldale$32.36282 rev
Trending
90-day click momentumMud Pie White Stoneware Cow Brie Baker
Mud Pie$24.245.0★
Mud Pie Brie Baker and Utensil Set White 1 1/4 x 9 1/4 dia
Mud Pie$34.185.0★
Muldale Ceramic Camembert Baker with Lid and Wooden Spreader - Brie Baking Dish Set for Entertaining - 5.5 Oven Safe Blue
Muldale$32.034.7★
Gourmet du Village Caquelon Pour Brie - 2 Piece Ceramic Brie Baker Side Handles Red
Gourmet du Village$33.984.0★
Emile Henry 0.6 Qt. Cheese Baker | Burgundy
Emile Henry$54.684.7★
What buyers say about brie baker
What buyers praise and complain about, mined from review topics.What buyers love
“So cute and great quality”
“Brie baker works great”
“Im thinking multiple colors for a bit of fun”
“So many uses”
“Great easy gift idea”
“Great price and a hit for Christmas gifts”
“very easy to clean”
“Perfect for baked brie”
“Perfect size and easy prep and cleanup”
“Much more aesthetic”
What buyers complain about
“does not match”
“Not staub quality”
“I had to bake 20% longer than the instructions indicated”
Top return reasons
Common questions
- Is brie baker profitable to sell on Amazon United States?
- The niche generates $83K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.3%. Flapen's verdict: Skip it (38/100).
- How competitive is the brie baker niche?
- 12 brands and 33 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in brie baker?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Cooking Experience. The return rate is 6.3% — above our launch gate.
- When does demand for brie baker peak?
- Demand peaks in Nov–Dec; the busiest month runs 12.6× the quietest.
- What does it cost to enter the brie baker niche?
- Listings span $11.51–$54.68; the average listing price is $30.29 (sweet spot $15–$100). The average incumbent carries 529 reviews — the moat a new listing must climb.