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Brie Baker

Fail

Demand is soft, at -29.3% this quarter, so Brie Baker is a Fail.

Flapen Score
38
38 / 100
Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 49
Market size
$83K/yr93K searches / yr
90-day growth
-29.3%search demand this quarter
Competition
56%top-5 click share · 12 brands · 33 sellers

Flapen Score

Brie Baker against its category

The dotted line is the Home & Kitchen average. Past it, Brie Baker is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brie Baker market on Amazon at a glance

Shoppers on Amazon United States searched for Brie Baker 93K times last year and spent an estimated $83K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-29.3%
Conversion, latest week
2.9%
Market size, estimated
$83Ka year
Peak month
December12.6× the quietest month
Top search term
brie baker36K searches a year

02 · Price

A sale here is worth $30.29.

Listings sell for $30.29 on average, from $11.51 to $54.68. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $30.29 that is $0 to $3K a year per listing.

Average price
$30.29inside the $15 to $100 sweet spot
Price range
$11.51–$54.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
6.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #343 within Bakers & Casseroles. It carries 529 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
17.3%
Average rank
#343in Bakers & Casseroles
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
529per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Brie Baker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

33

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

16%

  • Brand 125%
  • Brand 223%
  • Brand 317%
  • Brand 49%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (6 brands, 16%)

Demand

Brie Baker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.6×

Search terms

Top Brie Baker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brie baker36K/yr
  • brie baking dish24K/yr
  • brie baker with lid12K/yr
  • brie cheese baking dish10K/yr
  • baked brie baking dish8K/yr
  • brie dish4K/yr

Reviews and returns

What reviews say buyers love and hate about Brie Baker

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
47%of negative reviews mention “Size-Overall”
6.3%of orders come back
“does not match”
A buyer, on “Size-Overall”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brie Baker questions

Answered from the same tracked data.