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Breville Nespresso Machine

Fail

The top 5 brands take 100% of clicks, so Breville Nespresso Machine is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$1.2M/yr448K searches / yr
90-day growth
+8.1%search demand this quarter
Competition
54%top-5 click share · 3 brands · 97 sellers

Flapen Score

Breville Nespresso Machine against its category

The dotted line is the Home & Kitchen average. Past it, Breville Nespresso Machine is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breville Nespresso Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Breville Nespresso Machine 448K times last year and spent an estimated $1.2M. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
448K
Growth, 90 days vs prior 90
+8.1%
Conversion, latest week
1.8%
Market size, estimated
$1.2Ma year
Peak month
December2.6× the quietest month
Top search term
nespresso vertuo pop97K searches a year

02 · Price

A sale here is worth $149.06.

Listings sell for $149.06 on average, from $93.44 to $487.07. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $149.06 that is $37K to $75K a year per listing.

Average price
$149.06above the $15 to $100 sweet spot
Price range
$93.44–$487.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$37K–$75K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #31 within Coffee, Tea & Espresso. It carries 2,621 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
96%
Out of stock, average day
6.9%
Average rank
#31in Coffee, Tea & Espresso
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
2,621per listing
Listings tracked
23

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Breville Nespresso Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 rising

Sellers

97

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

0%

  • Brand 194%
  • Brand 25%
  • Brand 31%

Demand

Breville Nespresso Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Breville Nespresso Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nespresso vertuo pop97K/yr
  • nespresso pop42K/yr
  • breville nespresso machine47K/yr
  • vertuo pop41K/yr
  • nespresso breville machine32K/yr
  • nespresso vertuo pop plus30K/yr
  • nespresso breville26K/yr
  • nespresso creatista plus23K/yr
  • nespresso creatista22K/yr
  • breville nespresso18K/yr

Reviews and returns

What reviews say buyers love and hate about Breville Nespresso Machine

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
20%of negative reviews mention “Durability”
5.8%of orders come back
“Doesnt last”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Breville Nespresso Machine questions

Answered from the same tracked data.