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Break in Case of Emergency Box

Fail

The top 5 brands take 97% of clicks, so Break in Case of Emergency Box is a Fail.

Flapen Score
33
33 / 100
Ranks 10,380 of 11,240 Home & Kitchen niches · −16 vs the category median of 49
Market size
$55K/yr101K searches / yr
90-day growth
-2.0%search demand this quarter
Competition
85%top-5 click share · 6 brands · 7 sellers

Flapen Score

Break in Case of Emergency Box against its category

The dotted line is the Home & Kitchen average. Past it, Break in Case of Emergency Box is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Break in Case of Emergency Box market on Amazon at a glance

Shoppers on Amazon United States searched for Break in Case of Emergency Box 101K times last year and spent an estimated $55K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
3.6%
Market size, estimated
$55Ka year
Peak month
December3.7× the quietest month
Top search term
in case of emergency break glass boxes39K searches a year

02 · Price

A sale here is worth $14.97.

Listings sell for $14.97 on average, from $8.44 to $27.03. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $14.97 that is $4K to $7K a year per listing.

Average price
$14.97under the $15 to $100 sweet spot
Price range
$8.44–$27.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #991 within Decorative Boxes. It carries 409 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
11.8%
Average rank
#991in Decorative Boxes
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
409per listing
Listings tracked
9

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Break in Case of Emergency Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

7

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 210%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Break in Case of Emergency Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.7×

Search terms

Top Break in Case of Emergency Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • in case of emergency break glass boxes39K/yr
  • break in case of emergency box24K/yr
  • break glass in case of emergency box8K/yr
  • in case of emergency7K/yr
  • incase of emergency break glass10K/yr
  • in case of emergency break glass6K/yr
  • incase of emergency break glass box3K/yr
  • break in case of emergency4K/yr

Reviews and returns

What reviews say buyers love and hate about Break in Case of Emergency Box

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Gifting Purpose”
27%of negative reviews mention “Size-Overall”
3.3%of orders come back
“Super small”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Break in Case of Emergency Box questions

Answered from the same tracked data.