Braun Coffee Maker 12 Cup
FailThe top 5 brands take 99% of clicks, so Braun Coffee Maker 12 Cup is a Fail.
- Flapen Score
- 42 / 100Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 4942
- Market size
- $2.0M/yr483K searches / yr
- 90-day growth
- -3.2%search demand this quarter
- Competition
- 75%top-5 click share · 6 brands · 51 sellers
Flapen Score
Braun Coffee Maker 12 Cup against its category
The dotted line is the Home & Kitchen average. Past it, Braun Coffee Maker 12 Cup is stronger. Inside it, weaker.
Market
The Braun Coffee Maker 12 Cup market on Amazon at a glance
Shoppers on Amazon United States searched for Braun Coffee Maker 12 Cup 483K times last year and spent an estimated $2.0M. The top 5 brands take 99% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 483K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.
- Searches, last 12 months
- 483K
- Growth, 90 days vs prior 90
- -3.2%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $2.0Ma year
- Top search term
- oxo coffee maker177K searches a year
02 · Price
A sale here is worth $154.55.
Listings sell for $154.55 on average, from $39.62 to $296.43. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $154.55 that is $77K to $116K a year per listing.
- Average price
- $154.55above the $15 to $100 sweet spot
- Price range
- $39.62–$296.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $77K–$116K
- Returns
- 4.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #87 within Coffee, Tea & Espresso. It carries 8,785 reviews at 4.07 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #87in Coffee, Tea & Espresso
- Average rating
- 4.07 starsAmazon United States average 4.42 stars
- Average reviews
- 8,785per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Braun Coffee Maker 12 Cup products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
51
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Brand 163%
- Brand 228%
- Brand 33%
- Brand 42%
- Brand 52%
- Brand 62%
Demand
Braun Coffee Maker 12 Cup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 8.2× · 7 of 12 months tracked
Search terms
Top Braun Coffee Maker 12 Cup search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oxo coffee maker177K/yr
- bonavita coffee maker90K/yr
- oxo 8 cup coffee maker21K/yr
- sca certified coffee maker24K/yr
- oxo brew 8 cup coffee maker20K/yr
- bonavita 8 cup coffee maker21K/yr
- bonavita22K/yr
- oxo 9 cup coffee maker16K/yr
- braun coffee maker 12 cup13K/yr
- oxo brew 9 cup coffee maker10K/yr
Reviews and returns
What reviews say buyers love and hate about Braun Coffee Maker 12 Cup
We read the reviews and the return reasons for every product selling here.
“Leaks like crazy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Braun Coffee Maker 12 Cup questions
Answered from the same tracked data.









