braun coffee maker 12 cup
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size
Great$2.0M$2.0M/yr · 483K searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good$154.55avg listing price — sweet spot $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 5% kills the launch gate
Price range
Bad$39.62–$296.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Review moat
Bad8,784.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, braun coffee maker 12 cup is a $2.0M/yr Amazon United States market (483K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 42/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
braun coffee maker 12 cup market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $1.9M–$2.3M
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #87
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 5.0%
- Avg brand age
- 58 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
51
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- OXO63%
- Bonavita28%
- Braun3%
- Ninja2%
- Cuisinart2%
- KRUPS2%
Demand
Weekly Amazon search volume, last 31 weeks — -3.2% search growth over the last 90 days.Top braun coffee maker 12 cup search terms
- oxo coffee maker177K/yr
- bonavita coffee maker90K/yr
- oxo 8 cup coffee maker21K/yr
- sca certified coffee maker24K/yr
- oxo brew 8 cup coffee maker20K/yr
- bonavita 8 cup coffee maker21K/yr
- bonavita22K/yr
- oxo 9 cup coffee maker16K/yr
- braun coffee maker 12 cup13K/yr
- oxo brew 9 cup coffee maker10K/yr
Top braun coffee maker 12 cup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OXO Brew 9-Cup Drip Coffee Maker Programmable Machine Stainless Steel
OXO$181.863.9★3,612 rev
OXO Brew 8-Cup Coffee Maker - Single-Serve Thermal Carafe Stainless Steel
OXO$193.564.0★4,809 rev
Bonavita Enthusiast 8 Cup Drip Coffee Brewer Pour Over SCA Certified Coffee Machine with Thermal Carafe Stainless Steel Panel Removable Reservoir
Bonavita$148.054.2★244 rev
Bonavita 8 Cup Drip Coffee Maker Machine One-Touch Pour Over Auto Pause Brewing with Stainless Steel Double Wall Thermal Carafe SCA Certified Dishwasher Safe BV1901TS
Bonavita$173.123.9★10,391 rev
Bonavita 5 Cup Drip Coffee Maker Machine One-Touch Pour Over Auto Pause Brewing with Stainless Steel Double Wall Thermal Carafe SCA Certified Dishwasher Safe BV1500TS
Bonavita$145.784.0★3,090 rev
Newest
by launch date
OXO Brew 9-Cup Drip Coffee Maker Programmable Machine Matte Black
OXO$208.493,612 rev
OXO Brew 8-Cup Drip Coffee Maker - Glass Carafe
OXO$166.16107 rev
KRUPS Essential Brewer 8 Cup Drip Coffee Maker Machine SCA-Certified Blooming Technology Barista-Quality Pour Over Coffee Machine Easy to Clean Stainless Steel Design Silver
KRUPS$145.5222,693 rev
OXO Brew Portable Rapid Coffee Brewer
OXO$39.621,144 rev
Bonavita 5 Cup Drip Coffee Maker Machine One-Touch Pour Over Auto Pause Brewing with Stainless Steel Double Wall Thermal Carafe SCA Certified Dishwasher Safe BV1500TS
Bonavita$141.693,090 rev
Trending
90-day click momentumBonavita 8 Cup Drip Coffee Maker Machine One-Touch Pour Over Auto Pause Brewing with Stainless Steel Double Wall Thermal Carafe SCA Certified Dishwasher Safe BV1901TS
Bonavita$173.123.9★
Bonavita Enthusiast 8 Cup Drip Coffee Brewer Pour Over SCA Certified Coffee Machine with Thermal Carafe Stainless Steel Panel Removable Reservoir Matte Black
Bonavita$216.084.2★
Bonavita 5 Cup Drip Coffee Maker Machine One-Touch Pour Over Auto Pause Brewing with Stainless Steel Double Wall Thermal Carafe SCA Certified Dishwasher Safe BV1500TS
Bonavita$141.694.0★
OXO Brew 9-Cup Drip Coffee Maker Programmable Machine Stainless Steel
OXO$181.863.9★
Bonavita 5 Cup Drip Coffee Maker Machine One-Touch Pour Over Auto Pause Brewing with Stainless Steel Double Wall Thermal Carafe SCA Certified Dishwasher Safe BV1500TS
Bonavita$145.784.0★
What buyers say about braun coffee maker 12 cup
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to operate”
“Excellent Product”
“Good value”
“Easy to clean and set up”
“Keeps coffee hot”
“lasting quality”
“Sleek design”
“gets the job done”
“No leak”
“Perfect size”
What buyers complain about
“Leaks like crazy”
“Breaks Easily”
“Utter crap quality control”
“Didnt work”
“There are better options for cheaper”
“does not keep it hot”
“there are some design flaws”
“lid make it very difficult to clean”
“Buttons quit working”
“Not user friendly”
Top return reasons
Common questions
- Is braun coffee maker 12 cup profitable to sell on Amazon United States?
- The niche generates $2.0M/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the braun coffee maker 12 cup niche?
- 6 brands and 51 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in braun coffee maker 12 cup?
- Top complaints mined from reviews: Leak-Proof, Durability, Quality-Overall. The return rate is 4.6%.
- What does it cost to enter the braun coffee maker 12 cup niche?
- Listings span $39.62–$296.43; the average listing price is $154.55 (sweet spot $15–$100). The average incumbent carries 8,785 reviews — the moat a new listing must climb.