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Braun Coffee Maker 12 Cup

Fail

The top 5 brands take 99% of clicks, so Braun Coffee Maker 12 Cup is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$2.0M/yr483K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
75%top-5 click share · 6 brands · 51 sellers

Flapen Score

Braun Coffee Maker 12 Cup against its category

The dotted line is the Home & Kitchen average. Past it, Braun Coffee Maker 12 Cup is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Braun Coffee Maker 12 Cup market on Amazon at a glance

Shoppers on Amazon United States searched for Braun Coffee Maker 12 Cup 483K times last year and spent an estimated $2.0M. The top 5 brands take 99% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 483K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months
483K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
2.6%
Market size, estimated
$2.0Ma year
Top search term
oxo coffee maker177K searches a year

02 · Price

A sale here is worth $154.55.

Listings sell for $154.55 on average, from $39.62 to $296.43. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $154.55 that is $77K to $116K a year per listing.

Average price
$154.55above the $15 to $100 sweet spot
Price range
$39.62–$296.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$77K–$116K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #87 within Coffee, Tea & Espresso. It carries 8,785 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#87in Coffee, Tea & Espresso
Average rating
4.07 starsAmazon United States average 4.42 stars
Average reviews
8,785per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Braun Coffee Maker 12 Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

51

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 228%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%

Demand

Braun Coffee Maker 12 Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26JanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 8.2× · 7 of 12 months tracked

Search terms

Top Braun Coffee Maker 12 Cup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oxo coffee maker177K/yr
  • bonavita coffee maker90K/yr
  • oxo 8 cup coffee maker21K/yr
  • sca certified coffee maker24K/yr
  • oxo brew 8 cup coffee maker20K/yr
  • bonavita 8 cup coffee maker21K/yr
  • bonavita22K/yr
  • oxo 9 cup coffee maker16K/yr
  • braun coffee maker 12 cup13K/yr
  • oxo brew 9 cup coffee maker10K/yr

Reviews and returns

What reviews say buyers love and hate about Braun Coffee Maker 12 Cup

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”
19%of negative reviews mention “Leak-Proof”
4.6%of orders come back
“Leaks like crazy”
A buyer, on “Leak-Proof”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Braun Coffee Maker 12 Cup questions

Answered from the same tracked data.