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Brass Candlesticks

Fail

An estimated 8.9% of orders come back, so Brass Candlesticks is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$64K/yr88K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
22%top-5 click share · 55 brands · 66 sellers

Flapen Score

Brass Candlesticks against its category

The dotted line is the Home & Kitchen average. Past it, Brass Candlesticks is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brass Candlesticks market on Amazon at a glance

Shoppers on Amazon United States searched for Brass Candlesticks 88K times last year and spent an estimated $64K. The top 5 brands take 48% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
1.9%
Market size, estimated
$64Ka year
Peak month
November2.1× the quietest month
Top search term
gold pillar candle holders39K searches a year

02 · Price

A sale here is worth $38.25.

Listings sell for $38.25 on average, from $7.19 to $118.11. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $38.25 that is $0 to $4K a year per listing.

Average price
$38.25inside the $15 to $100 sweet spot
Price range
$7.19–$118.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
8.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #349 within Candleholders. It carries 488 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#349in Candleholders
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
488per listing
Listings tracked
93

04 · Newcomers

17 of last year's 38 launches cleared the first-year sales bar.

38 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
38
Successful launches
17Amazon's first-year sales bar
Average brand age
24 months

Products

Top Brass Candlesticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

55 falling

Sellers

66

Top-5 brand share

48%

Top 20: 81%

Top-5 click share

22%

Top 20: 56%

Open market

47%

  • Brand 122%
  • Brand 28%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Brass Candlesticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.1×

Search terms

Top Brass Candlesticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold pillar candle holders39K/yr
  • gold candle holders bulk16K/yr
  • gold pillar candle holder10K/yr
  • brass candlestick7K/yr
  • gold taper candle holders bulk6K/yr
  • gold candle holders set of 26K/yr
  • gold candle holders for pillar candles4K/yr

Reviews and returns

What reviews say buyers love and hate about Brass Candlesticks

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
8.9%of orders come back
“They don't really fit”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brass Candlesticks questions

Answered from the same tracked data.