Brandani Cast Iron

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months

37K

Growth, 90 days vs prior 90

-36.6%

Conversion, latest week

0.8%

Market size, estimated

$28Ka year

Peak month

November7.4× the quietest month

Top search term

12 quart dutch oven7K searches a year

Listings sell for $99.03 on average, from $34.51 to $450.23. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $99.03 that is $0 to $10K a year per listing.

Average price

$99.03inside the $15 to $100 sweet spot

Price range

$34.51–$450.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$10K

Returns

4.7%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #184 within Pots & Pans. It carries 6,406 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

87%

Out of stock, average day

2.4%

Average rank

#184in Pots & Pans

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

6,406per listing

Listings tracked

39

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

56 months