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Branches

Maybe

The top 5 brands take only 33% of clicks. But demand is soft, at -13.0% this quarter, so Branches is a Maybe.

Flapen Score
57
57 / 100
Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 49
Market size
$330K/yr950K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
27%top-5 click share · 64 brands · 74 sellers

Flapen Score

Branches against its category

The dotted line is the Home & Kitchen average. Past it, Branches is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Branches market on Amazon at a glance

Shoppers on Amazon United States searched for Branches 950K times last year and spent an estimated $330K. The top 5 brands take 33% of clicks. Demand peaks in Jan. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 950K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $330K a year.

Searches, last 12 months
950K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
1.5%
Market size, estimated
$330Ka year
Peak month
January2.2× the quietest month
Top search term
branches91K searches a year

02 · Price

A sale here is worth $22.85.

Listings sell for $22.85 on average, from $7.57 to $44.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $22.85 that is $2K to $6K a year per listing.

Average price
$22.85inside the $15 to $100 sweet spot
Price range
$7.57–$44.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #889 within Artificial Flowers. It carries 630 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
98%
Out of stock, average day
2.7%
Average rank
#889in Artificial Flowers
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
630per listing
Listings tracked
82

04 · Newcomers

14 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
14Amazon's first-year sales bar
Average brand age
33 months

Products

Top Branches products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

64 falling

Sellers

74

Top-5 brand share

33%

Top 20: 67%

Top-5 click share

27%

Top 20: 56%

Open market

63%

  • Brand 110%
  • Brand 29%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Branches search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.2×

Search terms

Top Branches search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • branches91K/yr
  • branches for vase99K/yr
  • willow branches55K/yr
  • branch39K/yr
  • tree branches42K/yr
  • twig49K/yr
  • faux branches for vase40K/yr
  • curly willow branches42K/yr
  • twigs34K/yr
  • twigs and branches for vases31K/yr

Reviews and returns

What reviews say buyers love and hate about Branches

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
5.1%of orders come back
“Too short”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Branches questions

Answered from the same tracked data.