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Branch Ergonomic Chair

Fail

Products sell for $502.19 on average, outside the sweet spot, so Branch Ergonomic Chair is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$3.0M/yr1.2M searches / yr
90-day growth
-1.4%search demand this quarter
Competition
57%top-5 click share · 11 brands · 33 sellers

Flapen Score

Branch Ergonomic Chair against its category

The dotted line is the Home & Kitchen average. Past it, Branch Ergonomic Chair is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Branch Ergonomic Chair market on Amazon at a glance

Shoppers on Amazon United States searched for Branch Ergonomic Chair 1.2M times last year and spent an estimated $3.0M. The top 5 brands take 89% of clicks. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-1.4%
Conversion, latest week
0.5%
Market size, estimated
$3.0Ma year
Peak month
November3.7× the quietest month
Top search term
herman miller chair357K searches a year

02 · Price

A sale here is worth $502.19.

Listings sell for $502.19 on average, from $122.75 to $1504.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $502.19 that is $251K to $377K a year per listing.

Average price
$502.19above the $15 to $100 sweet spot
Price range
$122.75–$1504.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$251K–$377K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #555 within Home Office Furniture. It carries 3,119 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
39%
Out of stock, average day
0.5%
Average rank
#555in Home Office Furniture
Average rating
3.95 starsAmazon United States average 4.42 stars
Average reviews
3,119per listing
Listings tracked
23

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Branch Ergonomic Chair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

33

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

8%

  • Brand 166%
  • Brand 29%
  • Brand 37%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 8%)

Demand

Branch Ergonomic Chair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 3.7×

Search terms

Top Branch Ergonomic Chair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • herman miller chair357K/yr
  • herman miller aeron193K/yr
  • herman miller171K/yr
  • herman56K/yr
  • anthros chair69K/yr
  • herman miller aeron chair63K/yr
  • aeron chair58K/yr
  • office chair foot rest48K/yr
  • herman miller chairs46K/yr
  • zero gravity office chair25K/yr

Reviews and returns

What reviews say buyers love and hate about Branch Ergonomic Chair

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Comfort-Overall”
9%of negative reviews mention “Comfort-Overall”
1.6%of orders come back
“Most Uncomfortable Chair Ever”
A buyer, on “Comfort-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Branch Ergonomic Chair questions

Answered from the same tracked data.