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Braiser

Fail

Buyers convert on only 0.7% of searches, so Braiser is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$195K/yr388K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
39%top-5 click share · 20 brands · 69 sellers

Flapen Score

Braiser against its category

The dotted line is the Home & Kitchen average. Past it, Braiser is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Braiser market on Amazon at a glance

Shoppers on Amazon United States searched for Braiser 388K times last year and spent an estimated $195K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $195K a year.

Searches, last 12 months
388K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
0.7%
Market size, estimated
$195Ka year
Peak month
December2.5× the quietest month
Top search term
braiser43K searches a year

02 · Price

A sale here is worth $77.33.

Listings sell for $77.33 on average, from $34.61 to $362.04. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $77.33 that is $0 to $8K a year per listing.

Average price
$77.33inside the $15 to $100 sweet spot
Price range
$34.61–$362.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #88 within Pots & Pans. It carries 1,830 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
13.8%
Average rank
#88in Pots & Pans
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,830per listing
Listings tracked
38

04 · Newcomers

6 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
6Amazon's first-year sales bar
Average brand age
43 months

Products

Top Braiser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

20 falling

Sellers

69

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

39%

Top 20: 81%

Open market

25%

  • Brand 123%
  • Brand 220%
  • Brand 317%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Braiser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Braiser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • braiser43K/yr
  • enamel cookware34K/yr
  • cast iron braiser33K/yr
  • braiser pan with lid oven safe10K/yr
  • braiser enameled cast iron32K/yr
  • ceramic coated cast iron cookware29K/yr
  • enameled cast iron braiser23K/yr
  • braiser pan15K/yr
  • enamel pan13K/yr
  • cast iron braiser pan with lid19K/yr

Reviews and returns

What reviews say buyers love and hate about Braiser

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Weight Heavy”
3.9%of orders come back
“Too heavy for me”
A buyer, on “Weight Heavy”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Braiser questions

Answered from the same tracked data.