- Flapen Score
- 41 / 100Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 4941
- Market size
- $195K/yr388K searches / yr
- 90-day growth
- -16.2%search demand this quarter
- Competition
- 39%top-5 click share · 20 brands · 69 sellers
Flapen Score
Braiser against its category
The dotted line is the Home & Kitchen average. Past it, Braiser is stronger. Inside it, weaker.
Market
The Braiser market on Amazon at a glance
Shoppers on Amazon United States searched for Braiser 388K times last year and spent an estimated $195K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $195K a year.
- Searches, last 12 months
- 388K
- Growth, 90 days vs prior 90
- -16.2%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $195Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- braiser43K searches a year
02 · Price
A sale here is worth $77.33.
Listings sell for $77.33 on average, from $34.61 to $362.04. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $77.33 that is $0 to $8K a year per listing.
- Average price
- $77.33inside the $15 to $100 sweet spot
- Price range
- $34.61–$362.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #88 within Pots & Pans. It carries 1,830 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 13.8%
- Average rank
- #88in Pots & Pans
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 1,830per listing
- Listings tracked
- 38
04 · Newcomers
6 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Braiser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 5, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lodge Essential Enamel Braiser - Refrigerator- & Oven-Safe up to 500 F - Heat-Retaining Induction-Safe & PFAS-Free Enamel Cookware - 3.6 Quart Oyster White
- Price
- $78.92
- Rating
- 4.7/5
- Reviews
- 9,018
- Age
- 7y ago

Crock-Pot Crock Pot Artisan Enameled Cast Iron Braiser W/Lid 5 Quart Slate Gray
- Price
- $62.70
- Rating
- 4.6/5
- Reviews
- 662
- Age
- 9y ago

CAROTE 3.4QT Enamel Cast Iron Cookware Skillet with Lid White Dutch Oven
- Price
- $41.79
- Rating
- 4.5/5
- Reviews
- 246
- Age
- 10mo ago

2-in-1 Enameled Cast Iron Braiser Pan with Grill Lid - 3.3-Quart Small Dutch Oven Serves as Both Casserole & Stovetop Grill Pan Cast Iron Cookware
- Price
- $59.42
- Rating
- 4.5/5
- Reviews
- 367
- Age
- 4y ago

CAROTE 3.4QT Enameled Cast Iron Braiser Pan Shallow Dutch Oven Casserole Skillets Non-Toxic Cast Iron Pot with Lid for Grilling Searing Baking Dual Handles All Stovetop Compatible Fig
- Price
- $39.79
- Rating
- 4.5/5
- Reviews
- 246
- Age
- 10mo ago
Trending
estimated 90-day click momentum
NSIRONS Enameled Cast Iron Dutch Oven 3.8 Quart Dutch Oven Pot with Lid Shallow Cast Iron Braiser with Handles Oven Safe up to 500F (Pistachio Green)
- Price
- $45.50
- Rating
- 4.7/5
- Reviews
- 356
- Age
- 7mo ago

Lodge Essential Enamel Braiser 3.5 Quart - Refrigerator- & Oven-Safe up to 500 F - Heat-Retaining Induction-Safe & PFAS-Free Enamel Cookware - Cornflower Blue
- Price
- $79.32
- Rating
- 4.7/5
- Reviews
- 9,018
- Age
- 5y ago

CAROTE 3.5QT Enameled Cast Iron Braiser Pan Shallow Floral Dutch Oven Casserole Skillets Non-Toxic Cast Iron Pot with Lid for Baking Dual Handles All Stovetop Compatible White & Blue
- Price
- $45.97
- Rating
- 4.7/5
- Reviews
- 322
- Age
- 6mo ago

Saute Pan with Lid 12 Inch 7QT Tri-Ply Stainless Steel Braiser Pan Deep Frying Pan & Chef Skillet Induction Compatible Cookware Dishwasher & Oven Safe Works on Gas and Ceramic Cooktops
- Price
- $34.61
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 7mo ago

Saute Pan Hybrid Non Stick 5 Quart Everyday Braiser pan Chicken Fryer PFOA Free Cookware 12 inch Deep Frying Pans with Lid Dishwasher and Oven Safe Works on Induction Ceramic and Gas Cooktops
- Price
- $39.51
- Rating
- 4.4/5
- Reviews
- 1,745
- Age
- 2y ago
Newest
by launch date
CAROTE 3.5QT Enameled Cast Iron Braiser Pan Shallow Floral Dutch Oven Casserole Skillets Non-Toxic Cast Iron Pot with Lid for Baking Dual Handles All Stovetop Compatible White & Blue
- Price
- $45.97
- Rating
- 4.7/5
- Reviews
- 322
- Age
- 6mo ago

Saute Pan with Lid 12 Inch 7QT Tri-Ply Stainless Steel Braiser Pan Deep Frying Pan & Chef Skillet Induction Compatible Cookware Dishwasher & Oven Safe Works on Gas and Ceramic Cooktops
- Price
- $34.61
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 7mo ago

NSIRONS Enameled Cast Iron Dutch Oven 3.8 Quart Dutch Oven Pot with Lid Shallow Cast Iron Braiser with Handles Oven Safe up to 500F (Pistachio Green)
- Price
- $45.50
- Rating
- 4.7/5
- Reviews
- 356
- Age
- 7mo ago

CAROTE 3.4QT Enamel Cast Iron Cookware Skillet with Lid White Dutch Oven
- Price
- $41.79
- Rating
- 4.5/5
- Reviews
- 246
- Age
- 10mo ago

CAROTE 3.4QT Enameled Cast Iron Braiser Pan Shallow Dutch Oven Casserole Skillets Non-Toxic Cast Iron Pot with Lid for Grilling Searing Baking Dual Handles All Stovetop Compatible Fig
- Price
- $39.79
- Rating
- 4.5/5
- Reviews
- 246
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
20 falling
Sellers
69
Est. top-5 brand share
70%
Top 20: 100%
Est. top-5 click share
39%
Top 20: 81%
Open market
25%
- Lodge23%
- CAROTE20%
- Crock-Pot17%
- COOKWIN6%
- Gennua Kitchen5%
- Fijinhom5%
Demand
Braiser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Braiser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- braiser43K/yr
- enamel cookware34K/yr
- cast iron braiser33K/yr
- braiser pan with lid oven safe10K/yr
- braiser enameled cast iron32K/yr
- ceramic coated cast iron cookware29K/yr
- enameled cast iron braiser23K/yr
- braiser pan15K/yr
- enamel pan13K/yr
- cast iron braiser pan with lid19K/yr
Reviews and returns
What reviews say buyers love and hate about Braiser
We read the reviews and the return reasons for every product selling here.
“Too heavy for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Braiser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









