- Flapen Score
- 41 / 100Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 4941
- Market size
- $195K/yr388K searches / yr
- 90-day growth
- -16.2%search demand this quarter
- Competition
- 39%top-5 click share · 20 brands · 69 sellers
Flapen Score
Braiser against its category
The dotted line is the Home & Kitchen average. Past it, Braiser is stronger. Inside it, weaker.
Market
The Braiser market on Amazon at a glance
Shoppers on Amazon United States searched for Braiser 388K times last year and spent an estimated $195K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $195K a year.
- Searches, last 12 months
- 388K
- Growth, 90 days vs prior 90
- -16.2%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $195Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- braiser43K searches a year
02 · Price
A sale here is worth $77.33.
Listings sell for $77.33 on average, from $34.61 to $362.04. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $77.33 that is $0 to $8K a year per listing.
- Average price
- $77.33inside the $15 to $100 sweet spot
- Price range
- $34.61–$362.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #88 within Pots & Pans. It carries 1,830 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 13.8%
- Average rank
- #88in Pots & Pans
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 1,830per listing
- Listings tracked
- 38
04 · Newcomers
6 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Braiser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
20 falling
Sellers
69
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
39%
Top 20: 81%
Open market
25%
- Brand 123%
- Brand 220%
- Brand 317%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Braiser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Braiser search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- braiser43K/yr
- enamel cookware34K/yr
- cast iron braiser33K/yr
- braiser pan with lid oven safe10K/yr
- braiser enameled cast iron32K/yr
- ceramic coated cast iron cookware29K/yr
- enameled cast iron braiser23K/yr
- braiser pan15K/yr
- enamel pan13K/yr
- cast iron braiser pan with lid19K/yr
Reviews and returns
What reviews say buyers love and hate about Braiser
We read the reviews and the return reasons for every product selling here.
“Too heavy for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Braiser questions
Answered from the same tracked data.









