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Brainrot Blanket

Fail

Demand is soft, at -61.2% this quarter, so Brainrot Blanket is a Fail.

Flapen Score
36
36 / 100
Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 49
Market size
$51K/yr32K searches / yr
90-day growth
-61.2%search demand this quarter
Competition
91%top-5 click share · 5 brands · 6 sellers

Flapen Score

Brainrot Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Brainrot Blanket is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brainrot Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Brainrot Blanket 32K times last year and spent an estimated $51K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -61.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-61.2%
Conversion, latest week
5.7%
Market size, estimated
$51Ka year
Top search term
brainrot blanket17K searches a year

02 · Price

A sale here is worth $27.72.

Listings sell for $27.72 on average, from $16.72 to $37.92. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $27.72 that is $0 to $3K a year per listing.

Average price
$27.72inside the $15 to $100 sweet spot
Price range
$16.72–$37.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #4,210 within Throws. It carries 87 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
56%
Out of stock, average day
9.5%
Average rank
#4,210in Throws
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
87per listing
Listings tracked
9

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
19 months

Products

Top Brainrot Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

5

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 152%
  • Brand 221%
  • Brand 315%
  • Brand 48%
  • Brand 54%

Demand

Brainrot Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 55.7× · 8 of 12 months tracked

Search terms

Top Brainrot Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brainrot blanket17K/yr
  • brain rot blanket7K/yr
  • italian brainrot blanket9K/yr

Reviews and returns

What reviews say buyers love and hate about Brainrot Blanket

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Soft Feel”
42%of negative reviews mention “Thickness”
0.9%of orders come back
“should be thicker”
A buyer, on “Thickness”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Brainrot Blanket questions

Answered from the same tracked data.