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Boys Birthday Party Decorations

Maybe

The top 5 brands take only 28% of clicks. But demand is soft, at -8.0% this quarter, so Boys Birthday Party Decorations is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$197K/yr470K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
24%top-5 click share · 76 brands · 82 sellers

Flapen Score

Boys Birthday Party Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Boys Birthday Party Decorations is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Birthday Party Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Boys Birthday Party Decorations 470K times last year and spent an estimated $197K. The top 5 brands take 28% of clicks. Demand peaks in Oct–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 470K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $197K a year.

Searches, last 12 months
470K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
3.3%
Market size, estimated
$197Ka year
Peak month
November2.5× the quietest month
Top search term
boys birthday party decorations142K searches a year

02 · Price

A sale here is worth $12.81.

Listings sell for $12.81 on average, from $3.85 to $27.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $12.81 that is $1K to $3K a year per listing.

Average price
$12.81under the $15 to $100 sweet spot
Price range
$3.85–$27.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #912 within Balloons. It carries 1,081 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#912in Balloons
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,081per listing
Listings tracked
88

04 · Newcomers

12 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
12Amazon's first-year sales bar
Average brand age
25 months

Products

Top Boys Birthday Party Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

76 falling

Sellers

82

Top-5 brand share

28%

Top 20: 62%

Top-5 click share

24%

Top 20: 54%

Open market

68%

  • Brand 17%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Boys Birthday Party Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Boys Birthday Party Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys birthday party decorations142K/yr
  • navy blue birthday decorations35K/yr
  • arreglos para cumpleaos de hombre35K/yr
  • happy birthday dad decorations22K/yr
  • boy birthday party decorations31K/yr
  • happy birthday for him27K/yr
  • blue birthday decor21K/yr
  • dad birthday decorations22K/yr
  • royal blue birthday decorations26K/yr
  • happy birthday man15K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Birthday Party Decorations

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Quality-Overall”
2.5%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Boys Birthday Party Decorations questions

Answered from the same tracked data.