Is boys birthday party decorations profitable to sell on Amazon United States?

The niche generates $197K/yr across 88 tracked products. 12 of 16 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Worth a look (54/100).

How competitive is the boys birthday party decorations niche?

76 brands and 82 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 28% of demand.

What do buyers complain about in boys birthday party decorations?

Top complaints mined from reviews: Quality-Overall, Durability, Assembly/Installation. The return rate is 2.5%.

When does demand for boys birthday party decorations peak?

Demand peaks in Oct–Nov; the busiest month runs 2.5× the quietest.

What does it cost to enter the boys birthday party decorations niche?

Listings span $3.85–$27.41; the average listing price is $12.81 (sweet spot $15–$100). The average incumbent carries 1,081 reviews — the moat a new listing must climb.

boys birthday party decorations

Worth a look

Shows no brand lock-in (top 5 brands take 28% of clicks), but soft demand (-8.0% this quarter) keeps it on the watch list.

Brand share

Incredible28%

top-5 brand share — no brand owns this niche

Competition

Great24%

top-5 click share — an open shelf

Returns

Good2.5%

return rate — above 5% kills the launch gate

Review moat

Good1,080.91

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$12.81

avg listing price — sweet spot $15–$100

Price range

Good$3.85–$27.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay$197K

$197K/yr · 470K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, boys birthday party decorations is a $197K/yr Amazon United States market (470K searches/yr). The top 5 brands hold 28% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 54/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

boys birthday party decorations market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $128K–$160K; units × avg price
Conversion rate: 3.3%
Avg BSR: #912
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.9%
Avg brand age: 25 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

76 falling

Sellers

Top-5 brand share

28%

Top 20: 62%

Top-5 click share

24%

Top 20: 54%

Open market

68%

ANSOMO7%
LINHAXM6%
K.E.J.5%
meowtastic5%
Vicduotex5%
BTZO4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.5×

Open Trend

Top boys birthday party decorations search terms

boys birthday party decorations142K/yr -11.3%1.0% conv.
navy blue birthday decorations35K/yr -12.3%1.8% conv.
arreglos para cumpleaos de hombre35K/yr -11.2%0.5% conv.
happy birthday dad decorations22K/yr +16.9%2.6% conv.
boy birthday party decorations31K/yr -13.4%0.8% conv.
happy birthday for him27K/yr -29.0%0.3% conv.
blue birthday decor21K/yr +8.9%3.3% conv.
dad birthday decorations22K/yr -6.9%2.1% conv.
royal blue birthday decorations26K/yr -16.3%1.8% conv.
happy birthday man15K/yr +16.1%0.9% conv.

All search terms

Top boys birthday party decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ANSOMO Blue and Black Happy Birthday Party Decorations for Boys Men Banner Balloons Navy Royal Light Blue Pom Poms Foil Curtain Dcor Supplies 13th 16th 18th 20th 30th 40th 50th 60th 70th 80th

ANSOMO$12.254.6★1,227 rev

meowtastic Birthday Decorations Happy Birthday Banner with Honeycomb Balls

meowtastic$13.194.6★2,375 rev

Navy Blue and Black Birthday Decorations for Men Blue Black White Balloons Happy Birthdays Balloon Banner Silver Confetti Balloons for Men Boy Girls Women Adults Birthday Party Decorations

BTZO$10.934.4★628 rev

2 Pack Blue Party Decorations Ocean Party Decor Supplies Blue Party Streamers Birthday Decorations Tinsel Foil Fringe Curtains Photo Booth Props Celebration Decorations

K.E.J.$5.934.4★11,514 rev

Iysoll Blue Birthday Party Decorations for Boys Men Happy Birthday Banner Balloons Navy Royal Light Blue Pom Poms Foil Curtain Dcor Party Decorations for Baby Boy

Iysoll$11.964.7★367 rev

Newest

by launch date

Navy Blue and Black Birthday Decorations for Men Black Pearl Royal Blue Silver Metallic Balloons Confetti Balloon Happy Birthday Banner Heart Balloons 18/10 Inch Star Balloon for Bday Party Supplies

Froova$14.16100 rev

6mo ago

Blue Black Silver Balloons with I LOVE YOU & HAPPY BIRTHDAY Foil Balloons & Rose Petals for Romantic Special Night Anniversary Valentine Day Birthday Decorations for Him Bedroom Hotel Room

Carnira$23.2559 rev

7mo ago

Pixel Game Birthday Party Decorations Game On Pixel Theme Party Supplies Kit for Boys & Girls 131 Pcs Balloons Backdrop Curtain Table Cover Cake Toppers

Brovelie$25.6996 rev

7mo ago

Blue Happy Birthday Decorations Happy Birthday Banner with Honeycomb Balls Stars Hanging Swirl Streamers Dots Garland Party Decorations for Men Boys Women Girls

Kidific$9.83209 rev

9mo ago

Dark Blue Happy Birthday Balloon Banner Set -16 Inch Foil Letters Balloons Reusable Birthday Decorations and Party Supplies Suitable for Men and Womens Birthday DecorationsParty Backdrop

K.E.J.$5.65728 rev

1y ago

What buyers say about boys birthday party decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Amazing quality”

Color14%

“Beautiful colors”

Value For Money12%

“Good deal”

Advertised Vs Actual Product10%

“As DESCRIBED”

Assembly/Installation7%

“Easy to Assemble”

Design-Overall5%

“the design looked very elegant”

Durability4%

“Item was durable for the time needed”

Size-Overall4%

“Good size”

Ease Of Use3%

“Easy peasy”

Gifting Purpose2%

“Nice gift”

What buyers complain about

Quality-Overall17%

“Bad quality”

Durability10%

“started falling apart”

Assembly/Installation10%

“too much assembly”

Adhesion/Stickiness7%

“Barely any adhesive”

Inflation/Deflation6%

“deflated right after I blew them up”

Color6%

“Not the right color”

Advertised Vs Actual Product5%

“False advertisement”

Value For Money5%

“a bit overpriced”

Size-Overall4%

“Was bigger than I had room”

Strength3%

“Very fragile and break easily”

Top return reasons

Color27%

Size-Overall19%

Value For Money17%

Advertised Vs Actual Product8%

Quality-Overall7%

Defective Material/Parts3%

Inflation/Deflation3%

Assembly/Installation2%

Adhesion/Stickiness2%

Functionality-Overall2%

Common questions

Is boys birthday party decorations profitable to sell on Amazon United States?: The niche generates $197K/yr across 88 tracked products. 12 of 16 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Worth a look (54/100).
How competitive is the boys birthday party decorations niche?: 76 brands and 82 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 28% of demand.
What do buyers complain about in boys birthday party decorations?: Top complaints mined from reviews: Quality-Overall, Durability, Assembly/Installation. The return rate is 2.5%.
When does demand for boys birthday party decorations peak?: Demand peaks in Oct–Nov; the busiest month runs 2.5× the quietest.
What does it cost to enter the boys birthday party decorations niche?: Listings span $3.85–$27.41; the average listing price is $12.81 (sweet spot $15–$100). The average incumbent carries 1,081 reviews — the moat a new listing must climb.