Bowls
PassBowls scores 65 out of 100, a Pass. Shoppers spend an estimated $4.9M a year here, demand is soft, at -8.1% this quarter, and an estimated 0.9% of orders come back.
- Flapen Score
- 65 / 100Top 3% of 11,240 Home & Kitchen niches · +16 vs the category median of 4965
- Market size
- $4.9M/yr7.6M searches / yr
- 90-day growth
- -8.1%search demand this quarter
- Competition
- 31%top-5 click share · 47 brands · 688 sellers
Flapen Score
Bowls against its category
The dotted line is the Home & Kitchen average. Past it, Bowls is stronger. Inside it, weaker.
Market
The Bowls market on Amazon at a glance
Shoppers on Amazon United States searched for Bowls 7.6M times last year and spent an estimated $4.9M. The top 5 brands take 40% of clicks. Demand peaks in Dec. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 7.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.9M a year.
- Searches, last 12 months
- 7.6M
- Growth, 90 days vs prior 90
- -8.1%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $4.9Ma year
- Peak month
- December1.6× the quietest month
- Top search term
- bowls1.9M searches a year
02 · Price
A sale here is worth $18.15.
Listings sell for $18.15 on average, from $2.00 to $38.53. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 4,000 to 5,000 of them. At $18.15 that is $73K to $91K a year per listing.
- Average price
- $18.15inside the $15 to $100 sweet spot
- Price range
- $2.00–$38.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $73K–$91K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #50 within Dinnerware. It carries 4,244 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 5.2%
- Average rank
- #50in Dinnerware
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 4,244per listing
- Listings tracked
- 67
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Bowls products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DOWAN 22 OZ White Ceramic Bowls Set of 4 - Perfect for Soup Bowls for Kitchen Cereal Bowl Ramen Bowl Microwave Safe for Oatmeal Fruit Salad and Rice Bowl - Dishwasher & Microwave Safe
- Price
- $18.90
- Rating
- 4.7/5
- Reviews
- 12,924
- Age
- 10y ago

8PCS Cereal Bowl Ohola Unbreakable Wheat Straw Cereal Bowls Microwave & Dishwasher Safe Kitchen Bowls for Cereal Snack Soup Salad and Rice MultiColors BPA Free 26oz (Ser of 8)
- Price
- $10.85
- Rating
- 4.6/5
- Reviews
- 1,457
- Age
- 2y ago

Amazon Basics Ultra Disposable Paper Bowls 20 Oz Microwave Safe Soak Proof Strong & Sturdy White 50 Count Packaging May Vary
- Price
- $4.83
- Rating
- 4.8/5
- Reviews
- 9,428
- Age
- 1y ago

Quatish 10 PCS Unbreakable Cereal Bowls Dishwasher & Microwave Safe Wheat Straw Bowls Easy-to-Clean Lightweight Desserts & Soup Bowl Portable for Picnics Snack Plastic Bowls SetMulti-Color
- Price
- $10.63
- Rating
- 4.4/5
- Reviews
- 235
- Age
- 4mo ago

HEYCOME 12 Pcs Unbreakable Cereal Bowls Set 26 Oz Wheat Straw Bowls Set Microwave & Dishwasher Safe Rice Bowls for Kitchen Reusable Plastic Bowls for Soup Salad and Snack BPA Free Multicolor
- Price
- $16.49
- Rating
- 4.7/5
- Reviews
- 1,284
- Age
- 1y ago
Trending
estimated 90-day click momentum
Quatish 10 PCS Unbreakable Cereal Bowls Dishwasher & Microwave Safe Wheat Straw Bowls Easy-to-Clean Lightweight Desserts & Soup Bowl Portable for Picnics Snack Plastic Bowls SetMulti-Color
- Price
- $10.63
- Rating
- 4.4/5
- Reviews
- 235
- Age
- 4mo ago

MASTERCOOK Plastic Bowls Set of 6 15oz Multipurpose Deep Plates Salad and Pasta Bowls Ideal for Home Kids Parties Stackable Bowl for Kitchen Non-BPA and Food Grade Cute Colors
- Price
- $7.17
- Rating
- 4.3/5
- Reviews
- 325
- Age
- 12mo ago

Dixie Ultra Large Paper Bowls 20 Oz 150 Count (6 packs of 25 bowls) Microwave Safe Compostable Disposable Bowls Great For Breakfast Lunch And Dinner Meals
- Price
- $19.02
- Rating
- 4.8/5
- Reviews
- 30,485
- Age
- 11y ago

Amazon Basics Ultra Disposable Paper Bowls 20 Oz Microwave Safe Soak Proof Strong & Sturdy White 50 Count Packaging May Vary
- Price
- $4.83
- Rating
- 4.8/5
- Reviews
- 9,428
- Age
- 1y ago
![Homestockplus Unbreakable Cereal Bowls 25 OZ Microwave and Dishwasher Safe BPA-Free Bowl Dessert Bowls for Serving Soup Oatmeal Pasta and Salad [Set of 6]](https://m.media-amazon.com/images/I/31b-mMfzUZS.jpg)
Homestockplus Unbreakable Cereal Bowls 25 OZ Microwave and Dishwasher Safe BPA-Free Bowl Dessert Bowls for Serving Soup Oatmeal Pasta and Salad [Set of 6]
- Price
- $14.93
- Rating
- 4.7/5
- Reviews
- 7,031
- Age
- 5y ago
Newest
by launch date
Quatish 10 PCS Unbreakable Cereal Bowls Dishwasher & Microwave Safe Wheat Straw Bowls Easy-to-Clean Lightweight Desserts & Soup Bowl Portable for Picnics Snack Plastic Bowls SetMulti-Color
- Price
- $10.63
- Rating
- 4.4/5
- Reviews
- 235
- Age
- 4mo ago

MASTERCOOK Plastic Bowls Set of 6 15oz Multipurpose Deep Plates Salad and Pasta Bowls Ideal for Home Kids Parties Stackable Bowl for Kitchen Non-BPA and Food Grade Cute Colors
- Price
- $7.17
- Rating
- 4.3/5
- Reviews
- 325
- Age
- 12mo ago

Amazon Basics Ultra Disposable Paper Bowls 20 Oz Microwave Safe Soak Proof Strong & Sturdy White 50 Count Packaging May Vary
- Price
- $4.83
- Rating
- 4.8/5
- Reviews
- 9,428
- Age
- 1y ago

Amazon Basics Everyday Paper Bowls 10 Oz Disposable 70 Count White Packaging May Vary
- Price
- $5.70
- Rating
- 4.7/5
- Reviews
- 5,336
- Age
- 1y ago

HEYCOME 12 Pcs Unbreakable Cereal Bowls Set 26 Oz Wheat Straw Bowls Set Microwave & Dishwasher Safe Rice Bowls for Kitchen Reusable Plastic Bowls for Soup Salad and Snack BPA Free Multicolor
- Price
- $16.49
- Rating
- 4.7/5
- Reviews
- 1,284
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
47 falling
Sellers
688
Est. top-5 brand share
40%
Top 20: 81%
Est. top-5 click share
31%
Top 20: 65%
Open market
55%
- DOWAN10%
- Amazon Basics10%
- Ohola KITCHEN SUPPLIES7%
- HOTEC7%
- Quatish6%
- KooK5%
Demand
Bowls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Bowls search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bowls1.9M/yr
- bowl678K/yr
- soup bowls1.2M/yr
- cereal bowls650K/yr
- plastic bowls587K/yr
- small bowls293K/yr
- ceramic bowl332K/yr
- ceramic bowls227K/yr
- dessert bowls178K/yr
- bowl set199K/yr
Reviews and returns
What reviews say buyers love and hate about Bowls
We read the reviews and the return reasons for every product selling here.
“EXTREMELY SMALL”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bowls questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









