Is Bow Rug profitable to sell on Amazon United States?

Flapen scores Bow Rug 49 out of 100 on Amazon United States, a Fail. Shoppers spend $87K a year across 74 tracked products. 9 of the 41 products launched in the last year cleared the first-year sales bar. Search demand grew -35.2% in the last 90 days.

How competitive is the Bow Rug niche on Amazon United States?

45 brands and 50 sellers compete in Bow Rug on Amazon United States. The top 5 Bow Rug products take 30% of clicks, and the top 5 brands take 47%.

What do buyers complain about in Bow Rug?

Bow Rug buyers on Amazon United States complain most about Thickness, Size-Overall, and Color. An estimated 3.2% of orders come back.

When does demand for Bow Rug peak?

Search demand for Bow Rug on Amazon United States peaks in Jan–Dec, and the busiest month runs 2.1× the quietest.

What does it cost to enter the Bow Rug niche?

Bow Rug sells for $34.45 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.72 to $124.24. The average product has 964 reviews, the count a new listing must catch up to.

Bow Rug

Fail

Demand is soft, at -35.2% this quarter, so Bow Rug is a Fail.

Filters No Dominant Brand

Flapen Score: 49
49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size: $87K/yr365K searches / yr
90-day growth: -35.2%search demand this quarter
Competition: 30%top-5 click share · 45 brands · 50 sellers

Flapen Score

Bow Rug against its category

The dotted line is the Home & Kitchen average. Past it, Bow Rug is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Bow Rug market on Amazon at a glance

Shoppers on Amazon United States searched for Bow Rug 365K times last year and spent an estimated $87K. The top 5 brands take 47% of clicks. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months: 365K
Growth, 90 days vs prior 90: -35.2%
Conversion, latest week: 0.7%
Market size, estimated: $87Ka year
Peak month: January2.1× the quietest month
Top search term: bow rug99K searches a year

02 · Price

A sale here is worth $34.45.

Listings sell for $34.45 on average, from $9.72 to $124.24. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $34.45 that is $0 to $3K a year per listing.

Average price: $34.45inside the $15 to $100 sweet spot
Price range: $9.72–$124.24
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #1,497 within Bath Rugs. It carries 964 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 100%
Out of stock, average day: 2.4%
Average rank: #1,497in Bath Rugs
Average rating: 4.40 starsAmazon United States average 4.42 stars
Average reviews: 964per listing
Listings tracked: 74

04 · Newcomers

9 of last year's 41 launches cleared the first-year sales bar.

41 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 41
Successful launches: 9Amazon's first-year sales bar
Average brand age: 21 months

Products

Top Bow Rug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

45 falling

Sellers

Top-5 brand share

47%

Top 20: 81%

Top-5 click share

30%

Top 20: 63%

Open market

49%

Brand 117%
Brand 29%
Brand 39%
Brand 46%
Brand 56%
Brand 64%

Demand

Bow Rug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Bow Rug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

bow rug99K/yr -30.7%0.5% conv.
pink bow rug55K/yr -30.3%0.7% conv.
bow bathroom rug34K/yr -43.2%1.1% conv.
bow rugs for girls bedroom35K/yr -44.8%0.5% conv.
coquette rug29K/yr -31.8%0.1% conv.
pink bow bathroom rug18K/yr -30.7%1.6% conv.
love shack fancy rug14K/yr -6.4%0.1% conv.
bow bath mat15K/yr -41.8%1.3% conv.
bow rugs11K/yr -40.7%0.4% conv.
pink bow rugs for bedroom girls7K/yr -28.3%0.7% conv.

Reviews and returns

What reviews say buyers love and hate about Bow Rug

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Soft Feel”

13%of negative reviews mention “Thickness”

3.2%of orders come back

“Thinner than expected”

A buyer, on “Thickness”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Bow Rug questions

Answered from the same tracked data.

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