Bow Pillow
MaybeThe average product has only 193 reviews. But buyers convert on only 1.4% of searches, so Bow Pillow is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 4950
- Market size
- $143K/yr628K searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 51%top-5 click share · 19 brands · 40 sellers
Flapen Score
Bow Pillow against its category
The dotted line is the Home & Kitchen average. Past it, Bow Pillow is stronger. Inside it, weaker.
Market
The Bow Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Bow Pillow 628K times last year and spent an estimated $143K. The top 5 brands take 54% of clicks. Demand peaks in Jan–Aug–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 628K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.
- Searches, last 12 months
- 628K
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $143Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- bow pillow253K searches a year
02 · Price
A sale here is worth $16.16.
Listings sell for $16.16 on average, from $9.58 to $34.74. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $16.16 that is $4K to $8K a year per listing.
- Average price
- $16.16inside the $15 to $100 sweet spot
- Price range
- $9.58–$34.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #437 within Decorative Pillows, Inserts & Covers. It carries 193 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 96%
- Out of stock, average day
- 7.9%
- Average rank
- #437in Decorative Pillows, Inserts & Covers
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 193per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Bow Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
40
Top-5 brand share
54%
Top 20: 100%
Top-5 click share
51%
Top 20: 96%
Open market
40%
- Brand 123%
- Brand 29%
- Brand 39%
- Brand 48%
- Brand 56%
- Brand 65%
Demand
Bow Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Bow Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bow pillow253K/yr
- pink bow pillow89K/yr
- bow pillows52K/yr
- bow pillows for girls9K/yr
- bow throw pillow33K/yr
- bow pillows decorative41K/yr
- white bow pillow18K/yr
- coquette pillows19K/yr
- bow shaped pillow15K/yr
- pink bow pillows16K/yr
Reviews and returns
What reviews say buyers love and hate about Bow Pillow
We read the reviews and the return reasons for every product selling here.
“Bigger than I thought very cute”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bow Pillow questions
Answered from the same tracked data.