Bow Pillow

Shoppers searched for this 628K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.

Searches, last 12 months

628K

Growth, 90 days vs prior 90

-4.9%

Conversion, latest week

1.4%

Market size, estimated

$143Ka year

Peak month

December2.6× the quietest month

Top search term

bow pillow253K searches a year

Listings sell for $16.16 on average, from $9.58 to $34.74. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $16.16 that is $4K to $8K a year per listing.

Average price

$16.16inside the $15 to $100 sweet spot

Price range

$9.58–$34.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

3.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #437 within Decorative Pillows, Inserts & Covers. It carries 193 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

96%

Out of stock, average day

7.9%

Average rank

#437in Decorative Pillows, Inserts & Covers

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

193per listing

Listings tracked

23

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

25 months